There's a New Mac in Town

As I approach almost two years of being an avid Mac user, the release of the new MacBook pro has me excited and eager to head to the Apple store and familiarize myself with their newest device.    The new MacBook has a few neat features such as a touch bar, fingerprint id and a longer battery life - which we will explore in depth below.   …

Virtual Reality is Prized at Beijing's Palace Museum / Forbidden City

Beijing's Palace Museum, also known as the Forbidden City, has embraced virtual reality in all elements of their existence as a museum.  Virtual Exhibits The "Porcelain from the Ming and Qing Dynasty Imperial Kilns: Archeological Finds at the Palace Museum and in Jingdezhen" exhibit at the Museum is a completely virtual exhibit where visitors…

Instagram's new features support users in need

Instagram, the popular photo-sharing app, launched #PerfectlyMe on October 17 to coincide with National Body Confidence Day. The campaign, in partnership with Seventeen, was created to begin a conversation about body image and create  a community where we accept and celebrate ourselves — and each other — for the amazing individuals we are. There…

Municipal Engagement in the Age of Social Media

Before social media, interacting with the citizens involved town halls, going door-to-door, newspaper and radio ads, and foot traffic into city hall. Social media has expanded the reach of municipalities, attracting tourists and engaging citizens at exponential rates. While the sizes of the municipality may impact the number of initial buy-in from…

Periscope Particulars

We've been creating photo albums on Facebook showcasing chapters of our life. We've been crafting text to paint a picture of what we'd like to share, or what we are thinking in 140 characters. We started sharing snaps - brief video clips or still images of what is occurring in that exact moment, possibly highlighted with some text. With all of the…

SickKids Campaign Earns Media Coverage

If you want to get some earned media coverage, you need to find a way to fight through the noise. The powerful SickKids Foundation ‘Sick Kids VS’ campaign features real young patients ready to tackle any obstacle and is a great example of how to gain some PR buzz. With powerful videos (that already have close to 500,000 views in a week) and…

Typography and its importance in web design

When it comes to designing a website, we often focus on what's trending and the visual aspects of the design. Making sure that the design is modern and in line with the current trends. What's often overlooked is the typography and its importance in web design.   According to latest research, web designers focus shouldn't simply be on bringing a…

Internet of Things Innovating Water Tech

The Internet of Things is transforming how we interact with everyday objects, routines, and processes. As IoT transforms even the most monotone and routine elements, there are significant breakthroughs happening, providing innovative solutions and mitigation to the environmental footprints we make every day. And when it comes to water conservation…

Facebook Live Trips and Tricks

Facebook live videos are capturing our attention and taking up prime real estate in our timelines. Related Chatter: A Mask, A Retailer, And The Joy Of Marketing Now everyone including public figures and brands can broadcast live on Facebook, and here are 5 reasons why you need to join in. 1. It’s easy - To broadcast live on Facebook you…

Compelling Water Campaigns

Water covers almost three quarters of the earth . It's present in large bodies of water, below the ground, in the air and clouds, as well as in precipitation. Our bodies are made up of it and all living specifies depend on it to survive.   When it comes to water, we need to refrain from wasting and practice protecting this important resource…

Pantone Studio App

On the creative scene and in a world filled with colour, Pantone is easily considered as the universal language of colour and the official guide for print designers.  However, Pantone did run into some challenges in the recent years. One of these challenges was keeping up with technology and evolving with it, which meant being easily accessible…

Dear 10 Year Old Me: Code Like A Girl

Dear 10 Year Old Me: Code like a girl. Keep a notebook filled with Hex code colors for your latest website design. Dream in CSS and HTML. Download freeware applications to build animated .gifs of Sailor Moon members. Spend your entire weekend animating. Sneak downstairs to the Study to keep working on it during school nights. Use graphing paper…

Emoji Expression & Engagement

Ever hosted a conversation that only involved emojis? I have and it can be quite humorous.     Emojis are a way to communicate with others without text, a way to express ourselves (what we are doing, how we are feeling or what we are thinking) and they have grown to become quite popular - there is a movie about them, Halloween costumes…

Supporting the Blue Jays with Social Media

Canadians across the country are cheering on the home team tonight as the Toronto Blue Jays face the Orioles in tonight's World Series Wold Card game. And while sports marketing has always helped gather support, the utilization of social media is a game changer. For tonight's game, we've got you covered on how you can support the Blue Jays through…

6 Ways to Surprise and Delight your clients

We love powerful marketing campaigns that allow brands to build better connections with consumers. Surprise and delight campaigns are just that, an opportunity to build brand loyalty with some unexpected rewards.   After watching Air Canada’s recent surprise and delight video where passengers were treated to a free weekend in Toronto. This…

Snapchat Spectacles

When's the last time you heard someone say "Snapchat that" or "What is your Snapchat?".   Most times Snapchat users request an account users 'Snap' name, or call the content shared 'snaps'. Though Snapchat has been referred to as 'Snap' for a long time, the company recently renamed themselves to 'Snap Inc' as opposed to Snapchat.    Name…

The New Yorker's Augmented Reality & Mobile App Completely Transforms Magazine Advertising

"This augmented-reality experience—both the covers and the ads—represents innovation, creativity, and next-level storytelling—longtime hallmarks of The New Yorker." - Lisa Hughes, publisher and chief revenue officer of The New Yorker   Completely transforming print media and advertising, the New Yorker's Innovators Issue combines augmented…

Streaming on Spotify

Due to the variety of music streaming apps available, people are less likely to purchase music (off of iTunes, in stores and online). Youtube and other streaming / download services have been around for quite some time, but with data consumption and advertisements, it is sometimes not ideal to stream from such sites.    Founded in Sweden in 2008…

‘Stencil’ , first custom stencil app for digital drawing

A growing number of promising apps are popping up on the design world, some of which deserves a mention. Stencil, a tool from a company that goes by Morpholio is taking tracing images and digital stenciling to another level.     ‘Stencil’ is a customizable stencil that allows the user to trace and customize their digital creations. The tool…

YouTube channels Strombo's Musical Roots

The Dog Days are Over  Do you remember watching music videos on TV? I recently wrote about the Top Twitter Tunes Of Summer 16, and included our teams favourite tunes. While we were chatting about music, we took a walk down memory lane and were reminded of the days when you would have to turn on the TV to see the latest music videos and…