Google's A.I. Experiments Combines Experimentation with Fun

Google never ceases to amaze me. Clearly aiming to be the global leader in artificial intelligence, Google unveiled A.I Experiments last week. Currently, you can “explore machine learning by playing with pictures, language, music, code and more” with the following ten experiments:   1. AutoDraw  2. Giorgio Cam  3.…

Earth Day 2017 - Environmental & Climate Literacy

Earth Day has been celebrated on April 22nd since 1970. Each year a theme is selected in celebration of the earth and as a reminder that what we do, affects the planet we live on both positively and negatively. This year, the theme is environmental & climate literacy.    Earth Day is recognized worldwide, and dedicated to…

Brands Respected for Revealing Vulnerabilities

Who doesn't want to come first? Be better than the best?   Everyone does in some way, shape or form including businesses - yet revealing faults or claiming to be second best has become a trend with brands recently. Admitting defeat, owning second place or outlining a fault is a great way to get the people talking and engaged with your brand…

Technology Takes on Spring

The snow has melted, the sun is shining and the birds are singing. Along with smells and sights of spring, there's pollen in the air. We all know spring cleaning means your closet, home and car, but you should take time to spring clean your electronic devices and social media accounts too.    Take in our tips below!  Delete…

Tracks Laid for Two-Way, All-Day Go Transit between Kitchener and Toronto

As a tech company that routinely finds ourselves drive and down the 401 to meet with clients in Toronto, we have been huge supporters of two-way, all-day GO Trains from Kitchener to Toronto. The majority of tech companies and small-to-medium enterprises in Waterloo Region spend a significant amount of time making this commute as so many vital…

Snapchat versus Facebook: the Saga Continues

My mother used to tell me that when someone copies you, it’s a sincere form of flattery. I’m not sure that Snapchat and Facebook would agree.   As an early Facebook adopter, I’ve always loved the platform. And while I have dabbled with Snapchat, I find myself using Facebook, Twitter and Instagram the most. With this newest update from…

Sideways Dictionary: All the Tech Type without the Byte

As a communications professional working in the tech field, there are dozens of times, be it meeting with clients, facilitating a workshop, or talking to my mother about what I was working on that day, when I need to explain complex, technical terms in simple, concise manner. While my usual methods of pictures, modern dance, and jokes tends to get…

It's Good To Talk & #MakeItAwkward

  Picture yourself walking through downtown Edmonton on a nice afternoon as a racial minority. All of a sudden, from a car stopped at the intersection, a group of White people start to yell racial slurs at you. What would be your response? Would you walk away? Confront them?   Well Jess Lipscombe, a Black actor and former high-jump…

Protecting Your iPhone

Ever cracked your phone screen? Dropped your phone in water? How many chips can you see from bumps and bangs? Any damage to your device is likely expensive, and frustrating. Ever wish your phone case did more than look cool? Want one that offers more than just protection? If you answered yes to any of these questions, then this blog is for…

Inspiring a Shift: Women in STEM

No surprise to anyone, I am proud to be a #WomenInSTEM. I’m also quite proud of the firm that I work for; being a diverse, female-lead, majority female agency is a true rarity in the current landscape.   54% of companies do not have a single woman in an executive position.   When I talk with other women in the field about working at…

Tap out of Technology

I tend to look to sources such as Mashable, Forbes or even Snapchat discovery for a source of inspiration while crafting content Monday mornings.  This morning, I came across an article titled 'Forever Alone', which immediately reminded me of a book I was assigned to read in my first year of post-secondary school - 'Alone,…

Apps that Encourage the Outdoors

With spring around the corner, and my Canada's Parks pass that just came in the mail, it is a great time to get inspired and plan what you will do once spring, has sprung.  Check out these neat apps below, that will be great for getting you outdoors during the spring, and stay on your phone throughout the summer.    Explora…

From K to 12 and Beyond: EduTech By Students, For Students

With a family of teachers (grandfather, father, mother, aunt and sister), I generally am the person at the dinner table interjections of education and technology. Thanks to my Computer Teacher of a father, we always get into some of the neatest forms on digital literacy and how to integrate it from Kindergarten onwards. While I generally am the…

Don't Sweat - Last Minute Tech Gifts for your Valentine

Be it you love it, hate it or don't care for it at all - Valentine's Day is tomorrow and will be celebrated with chocolates, kisses and flowers, everywhere.  If you haven't prepared already, here are some neat gift ideas that will last beyond February 14th, 2017.  For Him  Air plant   Air plants are flowers, for men.…

FameBit

Recently acquired by Google, FameBit is an online marketplace that connects brands and influencers on a daily basis.  FameBit originally connected YouTube influencers with brands so that they could advertise their products and services, for an opportunity to earn money by connecting the brand with the relevant…

Social Media Sells during Super Bowl 51

Like many millions of people, I watch the Superbowl for the branding, commercials, and social media plays. It’s not unreasonable to expect greatness as a 30 second television spot costs $5 million dollars along, not including the amount spent on hiring talent and creating the campaign. This year was no disappointment. The added field goal for me…

Social Media Plays that Win Big with Sports Engagements

For many of us at Mad Hatter Technology, athleticism runs in our blood. From avid rock climbers to varsity volleyball players, each Mad Hatter has a connection to sport. So when sports teams come up with fantastic social media campaigns, you bet that we notice it! Here’s our gold, silver and bronze medalists in social media and fan engagement.…

Fave iMessage Effects

The iOS 10 updated was released last fall and contained some pretty cool changes on iMessage.  From animated backgrounds and various stickers to emoji suggestions and disappearing messages, there are many new features to be discovered and enjoyed.  View our fave features below.  Turn words into emojis…

A Winning Approach: Viral Sports Campaigns

As we support Waterloo Region’s #WeRally2021 bid for the Canada Games, we spend a significant amount researching grassroots campaigns and viral marketing solutions. While our campaign budgets are significantly less than some of these leading contenders, they show the power of a hashtag, an image, a game.   #IsItJuneYet     As…

Tech Trends: 2017

As we reach exactly two weeks and one day into the new year -  it’s a friendly reminder that all time does is fly.   Remember your Walkman? Nintendo 64? First Apple product? Be it a desktop Mac or a hot pink iPod.    Take a look at these neat trends below occurring in the tech sphere.   Smart Home…