#HereForYou: Instagram's Viral Campaign for Mental Health Awareness

May 08, 2017 -
  • mental health
  • Social Media
  • Technology Trends
  • instagram

#HereForYou Instagram hashtag

#HereForYou Instagram video post

On May 8, Instagram launched one of its most viral campaign’s yet: #HereForYou. Working with bloggers, influencers and actors across the globe, Instagram has highlighted key voices of those with complex mental health experiences to remove the stigma. Moreover, it showcases how the platform has helped improved the mental health of their users and how it’s created a community of those who are sharing their experiences while supporting others.

#HereForYou instagram post

Canada is not exempt from the current mental health crisis. While Instagram’s campaign focuses on American and British voices, it targets all of their users, utilizing some of the mental health-based hashtags commonly used on the platform, including #MentalHealthMatters, #RecoveryIsPossible,and #EndTheStigma, along with #HereForYou.

#HereForYou Instagram post

"Every day, people use Instagram to share their mental health journeys and connect with communities of support," Instagram said in a release. "From dedicated accounts tackling real issues, to hashtags of support and kind comments, Instagram has become an important community of support. We are inspired by these voices."

Mental health in Canada

If you want to talk to someone or are experiencing suicidal thoughts, call the Mental Health Helpline at 1-866-531-2600. For international resources, please utilize this list.

Samantha Estoesta Williams believes that Research is her middle name. With an MA in Intercultural and International Communications and over seven years in advocacy, community development, and grant-writing, she centers her efforts on growing communities through reciprocal relationships. In her role at Mad Hatter in Community Engagement and Government Relations, Samantha creates attractive proposals for RFPs, applies for grants for Mad Hatter and their clients, and liaisons between Mad Hatter, governmental agencies, and community organizations. Samantha blends her academic skills of research and communications with her experience in both public and private sectors, fueled by her passion to create community.
Written on May 08, 2017 by