Influential Advertising

July 18, 2017 -
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  • advertising
  • visual communication
  • visual information
  • influential advertising
  • buzz machine

advertising

Advertising is an important communication tool for companies, as it is a creative way to display information about a product, service or cause. 

Advertising is everywhere - sprinkled throughout social media, cluttering our email inboxes, all over the TV  (in commercials and TV shows), spread throughout magazines, and also travels by word of mouth. Advertising is meant to inform, influence and inspire, with the end goal being to convert viewers to buyers and believers. 

I've selected a few different types of neat advertisements from popular brands that were released in 2017 below. 

Heinz 'Pass the Heinz' 

Ran as print and outdoor ads in NYC, Heinz featured its first campaign that didn't include ketchup. 

This ad is great as it doesn't feature the product being promoted but you are aware of the message behind the image. 

Nestle KitKat

​When's the last time you heard an audio commercial? KitKat took a break from visual advertising in this short and sweet radio styled ad for Valentines Day.

Audio advertising is a great way to get into an audience's mind as a lot can be said in 30 seconds. 

airbnb

The popular hosting company, airbnb, focused on portraying their listings as places to live and not just 'stay', encouraging clients to experience new places like a real, resident. 

The company seeks to promote living like a local, instead of traveling like a tourist in this campaign regardless of how many nights you stay.

Volvo 'Moments'

A great auto ad, highlights events of a females life, from a child to an adult and ends with an event, prevented reminding us all on how important car safety is. 

Although Volvo didn't display their product until the very end of the commercial, they did a good job at resonating with their audience and reminding them that safety comes first. 

Apple 'Shot on an iPhone' 

Apple had photographers around the world capture images on their iPhones on the same day, and selected the images that would be featured on billboards across the world, promoting their product. 

Apple impressed their audience with this user generated approach to advertising. 

Check out our related chatter below! 

 

 

  

  

 

Sociology studies immersed Nicole in the study of human social relationships and institutions.   An understanding of how human action and consciousness shape our surrounding social and cultural structures has provided unique insights into the digital media space.  There has been a paradigm shift in technology and its impact on society, as the use of digital engagement and technology use has transformed this landscape.  Nicole has taken a keen interest in understanding digital engagement and social media, and in particular, the impact of this digital ecosystem for clients, customers, consumers, partners, and key stakeholders. After graduating from Conestoga College with an Office Administration diploma, Nicole decided to further her postsecondary education in Sociology at York University.  Marketing work experience, followed in client services, supporting promotional initiatives and creative campaigns for Nissan, Infiniti and Expedia. Nicole Reilly is as energetic as she is efficient, and has a passion for people. As a 'shindig specialist' Nicole enjoys good company, conversation and food.  During her downtime she likes to read and write or get creative in the kitchen.
Written on July 18, 2017 by
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