Identity is everything. Branding influences how others see your company and how they recognize and resonate with your brand. Branding can best be defined by the image or resonation that remains in ones mind when associating an item or action with your brand.
It is important to have strength in your branding. Choosing a brand isn't something that occurs easily and it sticks for a long time. Scott Goodson from StrawberryFrog describes branding as a mix of psychology and science as branding is associated with credibility and experience, it's the brand image that remains after the product or moment is gone.
Probably one of the well known messages in a brand name, Fedex has an arrow strategically placed between the E and the X - which is a signal for fast and forward moving.
If you look close, you'll see that the Wendy's logo has the word 'mom' in the collar of her dress. The brand claims this was unintentional, though some say it was done as 'Wendy's is like a mom's home cooking'.
When the NBC logo was created, color television was just beginning to emerge. The NBC logo not only represents a peacock (note the indent in the purple). The logo was also designed as a marketing trick to make those who had black and white television realize they were missing out on color television. The five colors also represent different divisions of the network - news, sports, entertainment, stations, network and production.
Le Tour de France
If you didn't notice on the first glance, Le Tour de France has chosen to incorporate a cyclist into / as the letter R while the orange circle represents the tire of the bicycle.
Tostitos has the two letter T's designed as people who are sharing a Tostitos chip over a bowl of dip, portraying people sharing a Tostitos snack while celebrating.
Created in the Swiss Alps, the Toblerone logo has a bear outlined in the Matterhorn high mountain representing the the town of where the chocolate originated.
Baskin Robbins has 31 flavors of ice cream, so the pink parts of the letters B & R represent the number of flavors they have.
The three lines in ADIDAS represent a mountain. It is said represent challenges faced and goals surpassed by athletes and individuals.
Amazon has a yellow line connecting letters A & Z, demonstrating that they have everything under the sun, from A to Z. Also, it represents the smile a satisfied Amazon customer has on their face after receiving their package.
The Hershey Kisses logo has a kiss chocolate space strategically placed in the space between the letters K & I.