Technology, Engagement, and Sports Fans 2.0

We joke in our family that we immigrated from the Philippines to Sarnia, Ontario because we were destined to bleed blue and maize. Growing up in border towns, we made our way across the Ambassador and Bluewater Bridges to cheer on our teams, be it the steadfast support of the Lions during our 0-16 year or watching the Wolverines make it to the top…

Health tech for even the most unresolved New Years resolutioners

Every year, I make a resolution, be it to each as local as possible (check!) or visit five provinces in five weeks (check!) This year’s resolution? I want to be able to complete the Dopey Challenge within four years. The Dopey Challenge, you ask? The Dopey Challenge, as per Walt Disney World rules, require runners to complete four races in four…

Social Media Speculations 2017

The snow indicates it's definitely December, so as the year end quickly approaches it's a great time to learn about upcoming trends and prepare your company's digital engagement to be inline with trends speculated to emerge during 2017.  Businesses use social media for a variety of reasons, though online engagement, customer support and brand…

Top 5 social media stories you need to know about

This week, there are lots of stories in the news about popular social media sites like Facebook, YouTube and Instagram. With 2016 coming to a close this month, many have issued press releases that highlight data, top stories and videos, updates to services and more.    Here are the top five social stories this week:  1.  Facebook released its…

How to choose the best monitor for graphic design

Whether you're a Graphic Design student entering the industry as a freelance designer or already an established professional, having a proper workspace and hardware to go along with it can go a long way in making your job a lot easier. With so many things to consider, we often overlook some of the basic needs which should be at centre of our work…

Policing Teenage Pranksters

We are always on the lookout for brilliant ideas that are executed flawlessly and connect with our emotional heartstrings. As digital marketers, we have seen many examples of brands with big marketing budgets that deliver powerful campaigns. Last week we examined Christmas Campaigns in Circulation in 2016, which include some typical…

Technology Solutions for the Most Winter-Adverse

Well Jon Snow, winter has come. And I, for one, am no fan. But, like most techies on this side of the 49th parallel, I’ve compiled my list of top three survival technology solutions to get me through the winter. From wearables to applications, there are a whole host of technology solutions changing the way that we survive through the winter. I’ve…

Tech Gadgets to Gift, or Get

The Christmas countdown is officially on and the extended mall hours, long lines and busy parking lots are here to prove it.    In celebration and anticipation of the holidays, this blog will highlight some tech gift ideas for those who are interested in and inspired by having the latest technology.   Great gifts for those that are close to…

GivingTuesday: There's an App for that

While this time of year is known for Black Friday sales and Cyber Monday Deals, there is a non-profit organizations hoping to popularize another day: GivingTuesday.   GivingTuesday is the Tuesday after Cyber Monday and it is a day meant to support local nonprofit organizations and charities.   In 2015, $116.5 million dollars were raised in…

Christmas Campaigns in Circulation - 2016

Christmas is Coming ❄️ As we look forward to welcoming the first of December this week, we unpack the holiday decor, stock up on hot chocolate and marshmallows and warm the car a little longer in the morning.  Though the holiday season means many things to different people - to me it is the approach to the end of the year that calls for …

5 Apps that will save you money during the holidays

American Thanksgiving takes place this week and while Canadians celebrated this annual holiday back in October with our fair share of turkey, we can’t help but get excited about Black Friday, Cyber Monday and all the upcoming bargains. If you are preparing to make some purchases you will be pleased to learn about additional ways you can make your…

Open Data and the Journey to Innovative Governments

Since 2008, there has been a demonstrated push by Federal, Provincial/Territorial, and Municipal governments to create open access to data. One by one, each of the provinces - excluding Prince Edward Island - have created open data portals to a certain extent, with municipalities and cities creating their own open data initiatives. As of 2015,…

Salesforce's Spectacular Statement

Digital displays, engagements and interactions have been a priority for many big businesses recently, from engaging their own employees to appealing to their audiences. Salesforce's flagship location has gone the extra step by introducing a digital wall that displays a variety of videos to various individuals throughout the day.      The LED …

CoverGirl Continues to Earn Coverage

CoverGirl is a company that understands how to get media attention. Usually it is for partnering with celebrities including Katy Perry, but today it has made headlines for making history with social media influencers. The brand has two new beauty ambassadors in its latest ad, released today, who are not the typical faces of CoverGirl.     …

Mannequin Challenge Mania

From celebrities to college students, collaborations across the globe are occurring, capturing video feed of the mannequin challenge that emerged less than a month ago.    Believed to have first emerged at a high school in Jacksonville Florida as a prank near the end of October 2016, the social media trend captures video footage of people posing…

Microsoft Surface Studio

Apple products are famous for being built sleek, powerful, user friendly and usually on the expensive side. For the better part of history on the creative scene and ever since designers moved on from enormous drafting tables and doodle covered notebooks to using some serious computer hardware, Apple's MacBook Pro was the go-to piece of hardware…

How a mask gets media attention during The Us Presidential Election

As a public relations professional, clients often ask me what it takes to get media coverage. While this is not a simple question to answer, the best advice I have on how to get coverage is to put yourself in the journalists shoes. To do so, you need to understand their profession and what makes something ‘newsworthy.'   Related Chatter:…

The Good, the Bad, and the Bot: The Swaying Power of Bots in the US Presidential Election

Like many digital natives, I believe that there are infinite places in society that can be improved by technology - inclusive of government and elections. But if there is anything that can sway that belief, it is the role that Bots have played in the US Presidential Election over the last year and a half.   The Good My hope for the world is a…

Hello, Google Home

Recently, I have been enjoying the benefits of Siri. When I want to know if a store is open, the date a movie was released or confirm information my friends and I are discussing, I ask Siri for the answer.   We have Google Maps, Google Search, Google Mail and Google Earth and now, we welcome Google Home & Assistance into our homes to assist…

Kodak Brings Back Old Logo

Even though technology is evolving at an alarming rate and becoming an inseparable part of our everyday life, there are still a few old school brands that have stuck around. Kodak is one of these brands and it has recently announced that it is getting a new logo by in part bringing back the old one. Work-Order, a New York-based studio that…