Social Media Plays that Win Big with Sports Engagements

January 30, 2017 -
  • Brand Strategy
  • social media marketing
  • kitchener waterloo
  • sports marketing

Podium with a gold medal, silver medal, and bronze medal standings

For many of us at Mad Hatter Technology, athleticism runs in our blood. From avid rock climbers to varsity volleyball players, each Mad Hatter has a connection to sport. So when sports teams come up with fantastic social media campaigns, you bet that we notice it!

Here’s our gold, silver and bronze medalists in social media and fan engagement.

bronze medal bronze medal bronze medal

Instagram: Takeovers

Example of an Instagram Takeover 

I absolutely love Instagram takeovers! The beautiful thing about Instagram takeovers is how it creates a beautiful partnership between two groups. It also allows accounts, such as a university’s main account, drive further engagement on a side account, affiliated group or highlighted athlete. These groups, accounts, and athletes bring followers from their accounts that might not have followed your account without the takeover - exponentially growing your reach. The best part? Your communications team can pick up engagement tips and tricks from the takeover.

silver medal silver medal silver medal

Snapchat: Filters Forever

Minnesota Twins Snapchat Filter Denver Nuggets Snapchat filter University of Alabama Snapchat Filter

When it comes to gathering excitement with snippets less than 10 seconds in length, Snapchat is your new best friend. While the small video clips are a fantastic way of sharing information and surprises with your fans, the filters are where you can engage with fans as they create their own content with your brand. This extends your reach as your fans snap their friends, taking them from knowing you exist as a team to tailgating at an away game!

gold medal gold medal gold medal

Twitter: Emoji Hashtags


Whoever first came up with the Twitter Hashtag Emoji deserves a trophy made of solid gold. With a simple emoji, your branding becomes of the highlights of the tweet. Super fans, who are already tweeting, get an added bonus of having a team symbol in their message. However, the big win is the number of new fans and non-twitter users going to that channels to specifically use that hashtag to support their team, thanks to the fancy new hashtag. This is the hashtag that keeps on giving!  

Samantha Estoesta Williams believes that Research is her middle name. With an MA in Intercultural and International Communications and over seven years in advocacy, community development, and grant-writing, she centers her efforts on growing communities through reciprocal relationships. In her role at Mad Hatter in Community Engagement and Government Relations, Samantha creates attractive proposals for RFPs, applies for grants for Mad Hatter and their clients, and liaisons between Mad Hatter, governmental agencies, and community organizations. Samantha blends her academic skills of research and communications with her experience in both public and private sectors, fueled by her passion to create community.
Written on January 30, 2017 by