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Facebook live videos are capturing our attention and taking up prime real estate in our timelines.

 

 

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Now everyone including public figures and brands can broadcast live on Facebook, and here are 5 reasons why you need to join in.

 

1. It’s easy - To broadcast live on Facebook you simply need to login to Facebook and follow the steps to get started.
How to go Live on Facebook

 

2. It’s cheap - You don’t need to invest in expensive equipment or hire a professional to reach Facebook's 1.09 billion daily active users.  All you need is an iPhone or Android device and you can broadcast quality content in minutes.


 

 

3. Expands your reach - Facebook gives priority to live videos in the news feed and People spend 3x more time watching Live video than non-live video on Facebook.

 

4. Builds Engagement - Facebook Live is a great tool to build engagement and respond to feedback from your audience. You can promote your live broadcast in advance to build excitement, acknowledge your audience when they ask questions and comment in real-time and thank them for their time before you end the broadcast.


 

 

5. Offers valuable insight - Facebook Live is a great way to get insight and valuable metrics on what works. According to Facebook, these metrics help publishers better understand who’s watching their videos, how audiences are engaging with Live video, and how sharing contributes to video distribution.

Facebook Live Metrics

 

Mad Tips: If you are going to do a Facebook Live Broadcast we encourage you to keep these these tips in mind

 
Facebook Live is a great way to experiment and see what type of content your audience responds to. Our Buzz Machine Team can help you integrate Facebook Live into your next performance, company retreat, product launch, Q&A, live demonstration and more. Contact us today to learn more.

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