Salesforce's Spectacular Statement

November 21, 2016 -
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  • digital engagement
  • salesforce headquarters
  • interactive wall
  • content curation
  • waterloo region buzz machine

Digital displays, engagements and interactions have been a priority for many big businesses recently, from engaging their own employees to appealing to their audiences. Salesforce's flagship location has gone the extra step by introducing a digital wall that displays a variety of videos to various individuals throughout the day. 

The LED display located in the lobby of the Salesforce Headquarters is the largest LED wall in the US & can be compared to the type of lights and displays found in Times Square

Located in the Salesforce Headquarters lobby, this display is 106 feet long, almost 13 feet high and consists of over 7 million pixels, provided by S|N|A.

Completed during May 2016, the project architecture was led by Gensler (an architecture and business branding company operating in different countries across the globe), along with OBSCURA (a 'one of a kind' creative studio that works with a variety popular corporations, located in San Francisco). 

Known as 'the lobby video display', this wall delights clients and colleagues on a daily basis. From feedback to focus to temporary escapes, this wall provides value aside from solely being a visual at 50 Fremont Street. 

"We use the video wall for branding, supplying information, and providing a changing ambiance in the modern lobby space...”
Chase Mattison,  Global Real Estate Operations Team Program Manager, Salesforce

This crisp and clear digital display, engages clients, consumers and colleagues in conversations while passing by or waiting for an elevator lift. 

There are a variety of scenes that transition through the lobby display - some popular ones include the waterfall, tropical forest and the depiction of the Pacman video game. 

Take some time to browse blogs in our Chatter section relating to digital engagement and interactive displays.
Sociology studies immersed Nicole in the study of human social relationships and institutions.   An understanding of how human action and consciousness shape our surrounding social and cultural structures has provided unique insights into the digital media space.  There has been a paradigm shift in technology and its impact on society, as the use of digital engagement and technology use has transformed this landscape.  Nicole has taken a keen interest in understanding digital engagement and social media, and in particular, the impact of this digital ecosystem for clients, customers, consumers, partners, and key stakeholders. After graduating from Conestoga College with an Office Administration diploma, Nicole decided to further her postsecondary education in Sociology at York University.  Marketing work experience, followed in client services, supporting promotional initiatives and creative campaigns for Nissan, Infiniti and Expedia. Nicole Reilly is as energetic as she is efficient, and has a passion for people. As a 'shindig specialist' Nicole enjoys good company, conversation and food.  During her downtime she likes to read and write or get creative in the kitchen.
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