Youtube Kids
Many studies suggest that television watching has declined, while internet video watching and streaming has inclined greatly. With more mobile options and accessibility, we live in a world where any and everything is at our fingertips - literally - reach into your pocket to phone a friend, order food, send a pic or…
Social Stories in the SoLoMo Mix
SoLoMo (social, local and mobile) was the hot topic at our recent Social Summit, and for good reason, as it offers combined opportunities on mobile devices, social networks, and local commerce. During the event, there was a lot of chatter about location-based marketing, or what our agency director likes to call “ping and bring,” as well…
Well Hello Neighbour! Google Moves into the Breithaupt Block
Google is expanding in Kitchener-Waterloo and the move of the company’s office location from the Tannery building into the Breithaupt Block is officially well under way. On Monday November 16th, 2015, Google employees began making their way into the historic building, and are now the new ‘kids’ on the Breithaupt Block. Chefs arrived…
Interactive Digital DisPLAY
Interactive digital displays can be as small as mobile tablets, or as big as the largest screens. Individuals interact with technology across a variety of means on a daily basis, but as the world becomes more digitized, interactive digital displays are changing the way we engage. "Share a coke" proves even…
Does your brand Ping and Bring?
You’re in the biggest rush since gold was discovered in the Yukon and you are walking through the mall when you receive a text message. You only have a half an hour to get home, and you need to pick up soccer socks for your daughter, before driving over to another plaza to pick up new winter car mats. You reluctantly…
The Incredible Rise of the Instagram Youth
Launched in October 2010, Instagram has an incredible 400 million active monthly users. If you compare this to LinkedIn, which now has 380 million users, but launched almost a decade earlier, the rise of Instagram has been astonishing. Instagram now reigns as one of the fastest growing outlets ever launched, and is one of the largest…
Awards Gala for the Canadian Association of Marketing Professionals
The Liberty Grand in Toronto set a wonderful stage for the first grand affair for CAMP - the Canadian Association of Marketing Professionals - the Canadian Association of Marketing Professionals. The organization includes a variety of marketers from different backgrounds, interests and professions who come together in order to connect and…
President of FedEx Canada Lisa Lisson Leads with Authenticity
I met the President of FedEx Canada, in an unlikely place - in front of the bathroom mirrors at a conference. The conversation was reminiscent of many chats I’ve had with friends in front of such mirrors over the years. I was struck by her charismatic charm, humble grace and alluring leadership qualities. I understood immediately,…
Abercrombie & Fitch Build a Brand Buzz with Flagship Store
Featuring the Flagship Located at 23 Avenue Des Champs Elysees, Abercrombie & Fitch is located in a mansion that draws tourists daily. The entire store is as much as an attraction as it is an experience; from the facade you can see through the iron gates at the entrance, past the manicured bushes and around the back through the beautiful…
Lack of Sleep Giving You the 'Blues'? Check Out the App to Help You Snooze
What is Blue Light? Blue light refers to the artificial light that is emitted from technology devices such as TV’s, tablets and cell phones. The light emitted disrupts the body’s production of melatonin (a hormone that’s created and released by a small gland in the brain at the first signs of darkness). It involves our body’s internal clock and…
Mad Apps: Check out our fave cloud based productivity apps
As technology experts and enthusiasts we always get asked, "What would you recommend?", the answer always is, "Depends on what you need." However, here’s a quick breakdown of some our fave cloud based productivity apps. The Mad Hatters love Pipedrive for its simple sales management tools and online dashboards…
Fave Social Awareness Campaigns
1. 'What is privilege' was as powerful as it brought awareness to the reality of many and resonating with each of us regardless of race, class or colour. 2. #Whowillyouhelp shows how serious sexual violence situations are, especially when surrounded by silence. 3. Humans of…
Fave Buzz Machine Campaigns
1. We like this campaign for its Christmas creativity. Fun and fresh the ‘Show your Joe’ ad was risky, and brought both positive and negative feedback generating a buzz around Joe boxers. 2. 'Simple Dreams’ was created in support of the Salvation Army. This ad resonates with many, as the…
Take the Lead on Lead Generation
We have to put our Canadian software star Eloqua, to the top of the list for enterprise level demand generation and marketing automation. Founded in Toronto, Ontario, Canada, by three Queen’s University graduates, Steven Woods, Mark Organ, and Abe Wagner, the company continued to grow successfully over the last decade. On December 12th, 2012, just…
Experience Estimote & Discover the World of Mobile Proximity
Estimote, Inc. was founded in 2012 by Jakub Krzych and Łukasz Kostka and is headquartered in New York. The company offers beacons and stickers that come in a variety of colours and act as tiny computers. Estimote beacons have tiny wireless sensors embedded in them, which allow for them to broadcast information to compatible smartphones within…
Proximity Marketing Plays
Mobile and proximity technology can work together and be used to find, connect and inform people of places, promotions, and even of other people’s presence in the marketplace. In addition to the GPS systems and other permission-able based ways to detect devices, sensors can also be used for proximity marketing plays. Check out…
Social Snapshot: YouTube & Google+
Strategy: Youtube for business is a video sharing tool used to create content, not ads. Youtube is a social network where one can network, promote their own videos, and focus on questions and answers that the audience has in relation to their company. Users are able to: Include call to actions to engage viewers and…
Social Snapshot: Snapchat & Vine
Strategy: Snapchat can be used as a form of marketing and build demand for your business by sharing information that disappears after a set amount of time. The information shared can then lead followers to visit other social sites (as the video disappearing can cause anticipation). People tend to share what is seen by word of mouth,…
Social Snapshot: Twitter & Tumblr
Strategy: Twitter is a global platform used for sharing information, images and videos. You can choose to follow people who share the same interests/are involved in the same business as you. Following everyone that follows you is discouraged, as you should only follow those you trust and can learn from. On Twitter you may…
Social Snapshot: Instagram & Pinterest
Strategy: Instagram is a social site built for mobile photo and video sharing allowing you to connect with companions or companies, in order to stay up to date with what’s happening where and with whom. Hashtags, captions and geo-tags are attached to photos in order to reach a wider audience. Instagram can be used to:…