Cute & Creative Valentine's Day Campaigns 2016
Valentine's Day is celebrated February 14th around the world is considered a day to express love (for family, friends, pets and partners). Tesco, Basket Dating The clip of potential partners meeting got over 9 million views in less than a week. Tesco created a Valentine’s Day campaign that would match people…
Twitter Talk Mad Recap
Twitter Talk, our third segment in the Social Media Madness series was a success highlighting social media tips, trends and amazing campaigns. Twitter is a global social networking platform for sharing content and is also used as a search engine where users source and find content in the form of images, text and…
Project Ara- Practical & Awesome
ATAP (Advanced Technologies and Products) is a division of Google that is in charge of Project Ara. Project Ara is a development effort, which will allow for phone users to swap components in and out of their device as they die, or upgrades become available (as opposed to replacing the entire phone - reducing…
Control & Communication Car- BMW 7 Series
After 15 years of design and production, the BMW is ready to release the 7 series with features in the car including: Gesture control BMW laser light - laser illuminates beam up to 600 meters (2x normal) Remote control parking BMW touch command Tablet with controlling key functions integrated…
Twitter Advertising Tips
Consider this: you work at a business and know that social media is a great way to promote products and services. You do some research and decide that the company should be present on Twitter. You create an account, secure and brand the company’s Twitter handle, and over time to follow relevant accounts and start to tweet with your followers…
YES Please to Post-It
Mad Hatter’s are uber fans of stickies (aka Post-It notes) - we use them to communicate within the office, self-prioritize daily work loads, note reminders or action items as they come up, as well as jot down terms and ideas during design-thinking sessions. Post-It was able to eliminate the process of having to take…
15 Fave Campaigns 2015: Creative (11-15)
The final part of our fave 15 is on creative campaigns. The amount of marketing done on social media erupted over the past year. Instagram, Snapchat and Pinterest are some of the most popular and promising channels to market on as they allow for more fun, edgy and creative campaigns. Great…
Tech Themed Valentine's Day Memes
With Valentine’s Day taking place in just over a month, we thought we would save you the trouble of trying to find the perfect gift for your special someone, and give you something everyone loves; a good laugh. After all, the Valentine's Day Goggle Doodle above shows that it is better to share experiences not stuff with…
15 Fave Campaigns 2015: Awareness (6-10)
In order for awareness campaigns to be successful, they need to resonate with individuals therefore they must be thought out creatively. By understanding the cause, target audience, overall message and/or action needed, one is able to create a strong awareness campaign. Top five awareness campaigns of 2015. 6. The…
15 Fave Campaigns of 2015: Emotional (1-5)
Marketing campaigns have the ability to draw us in while at the same time creating or tapping into existing emotions of the audience engaged. While there are many different purposes to create campaigns (awareness, prevention, assistance etc), with the end goal being to reach as wide of an audience as possible, compelling them…
Optimizing Images for Web
When publishing images to the web, it is important to ensure that they have been properly sized and optimized. Large image sizes can often lead to website performance issues and slow page load times. If you are looking to improve the performance of your website, the following guidelines and tips could significantly improve load times. When…
Community Engagement Christmas Campaigns
With all of the noise in the digital space, marketers are continuously challenged to engage viewers online who have become inundated with advertisements. Last week we discussed our Top 3 Emotional Christmas Videos, and how marketers are using sadvertisements to successfully target audiences, break through the noise and generate media coverage.…
Let's Make Marillac Merry
It's a Mad Hatter tradition to donate to the Marillac Place for the holidays. We are extending the invite to contribute along with us this year. Donations can be in the form of canned goods, gently used (or even new) women's and children's clothing - up to 24 months preferred.
The Wek Effect
There are a few words I would use to describe Michael Wekerle - hyper, funny, and highly intelligent. Despite the seemingly casual conversation over dinner, his mind is constantly spinning, evaluating every phrase, and while you may think he’s not taking much in, he is carefully filing every comment. He formulates his opinions of…
Wearable Tech Check
Due to the explosion and expansion of IoT (internet of things), wearable technology (aka wearables) has greatly inclined throughout 2015 and includes a variety of wearable items (mostly in the form of accessories and apparel). Wearable tech is best described as a connected device (that uses sensors, web connection, Bluetooth and/or wireless) and…
Top Three Emotional Christmas Videos
The Christmas season is not all glitter and gold. It is also a prime opportunity for advertisers to tug at our emotional heartstrings and have us trading tinsel for tissue, as we watch emotional Christmas ads. Christmas is a favourite holiday to many, bringing happiness and joy, however, it is can also be a sad season for those who will…
Building buzz with relevant content
In social media, content creation seems to be a common challenge. We often hear that creating content is time consuming and difficult. One option I always encourage my clients to consider in their social media strategy is posting about relevant events such as holidays, theme days and anniversaries that tie into the company's values. Posting…
10 ways tech has changed Thanksgiving
The American Thanksgiving holidays are just a few days away. It is time to gather with loved ones and be reminded of our blessings. The Mad Hatter’s are very grateful for technology, as Mad Hatter Technology would not be able to offer our clients services such as website design, content management systems, mass email campaigns, responsive websites…
Get a Google Gig
Waterloo Region now has the largest development office for Google in Canada. Steven Gregory Woods is responsible for leading engineering activities at Google’s swanky new Waterloo office. A Canadian entrepreneur, Steven joined Google in 2008, and after leaving the region after graduating from the University of Waterloo,, and spending…