Social Snapshot: LinkedIn & Facebook
Strategy: LinkedIn is a professional network used to research and connect with people as well as companies. LinkedIn encourages and requires honesty and transparency, as profiles are viewed by known and potential associates. There are many features of LinkedIn including; *suggestions to connect with people or who has …
Social Media Scheduling Apps
Hootsuite A fellow Canadian company, Hootsuite was founded in 2008 by Ryan Holmes and operates worldwide. It is the most popular social relationship platform that’s able to execute campaigns across multiple networks as well as measuring, tracking and managing information as well as an auto-scheduling option-all from a single dashboard.…
10 Reasons Why Your Business Needs to be Active on Social Media
Social Media has transformed the way we communicate in regards to how we create, share and exchange information and ideas. According to PEW Research Center, As of January 2014, 74% of online adults use social networking sites. This presents a huge opportunity for businesses, who can now communicate directly with prospective customers and engage…
Mad Recap on Social Intranets
Due to numerous requests, we decided to compile a summary of Mad Tips for our Social Intranet Series to offer some insight to each of the six intranets explored. We give kudos to Drupal Commons for all their open source glory and we think they should be listed as a serious contender of the mix, for specific deployments or business…
Part 6: Social Enterprises Get Googled
Google Apps for Business is now also in the social and collaboration software mix. Although not what one would classify as a full social intranet platform, is quickly evolving in true Google innovation style into the social and collaboration platform space. In particular with the evolution of Google Drive, their online document management and…
Part 5: Drupal Commons
The Gartner 2012 Magic Quadrant report on social software has missed a serious open source contender in Drupal Commons social media platform, but has recognized its sister Drupal CMS in the content management system space. In the 2013 reports, Drupal Commons landed on the map. Many people are not aware Commons refers to the cultural and…
Part 4: Salesforce Goes Social
One of the first companies to embrace and fly up to the clouds, Marc Benioff, a former Oracle executive launched Salesforce in March 1999. The longtime leader in Salesforce automation (SFA), Salesforce is one of the few solutions, which successfully crosses over multiple areas of functions providing mass mailing, campaign management, lead…
Part 3: What’s the Point of SharePoint?
Where does SharePoint make its point and its mark? Answer: Document and data management. A heavier, enterprise, legacy based software, the interface of SharePoint is reminiscent of the older software designs and ‘file folder’ structures. Eloqua, an enterprise level, legacy marketing automation platform, and Salesforce,…
Part 2: Jive Gets in the Social Groove
As an enterprise platform inherently designed to be social, Jive both competes with Igloo Software highlighted in Part 1 of our series, and also interestingly both differs from SharePoint (which will be highlighted in part 3 of our series. Interestingly, Jive competes with SharePoint, and also integrates with SharePoint. …
Part 1: Igloo Goes Global Out of the Gate
Igloo Software’s roots reign from international initiatives needing collaboration across the globe. Igloo is in our backyard, and a friendly software neighbour here in Waterloo Region, Ontario, Canada, so we have to put it at the top of the list and give kudos to this local success story. The company’s origins trace to 2004, when Mr. Jim…
The Benefits of Going Social With Your Intranet Series: Introduction
We have identified six intranets that will be profiled over the next week. Igloo, Jive, SharePoint, Salesforce, Drupal Commons and Google Apps are the leading intranets in their respective areas. Take a look below to see the key reasons why your business should consider a social intranet. The Benefits of Going Social with Your Intranet…
5 Ways to Encourage Women in STEM
Follow Your Degree & Your Dream Many STEM related positions are available but there are not enough qualified people to fill the positions. Incredibly, women who graduate with a STEM degree, are more likely to pursue health or educational careers, leaving males to fill computer science or engineering roles. Early Education…
Celebrate STEM-Science, Technology, Engineering & Math
STEM consists of fields involving the science, technology, engineering and math. STEM occupations are necessary in leading and assisting societies with resources and innovation. According to Million Women Mentors, women have been, and currently are, underrepresented in fields of STEM. There are a variety of suggestions that could possibly explain…
Life Lessons from A WWII Veteran ~ George Witzell
1) Be Humble Every year, I would make sure to take my Grandma Agnes, and my Grandfather George Witzell out for dinner when I visited Niagara Falls. One weekend, I choose a nice Italian restaurant and I let them know they could have anything they wanted on the menu. They were from the depression era, so they immediately had…
Varsity Athletics is a Powerful Brand Builder
It is very refreshing to finally have a Canadian Institution value and promote their varsity athletics with the same zest and zeal as our American counterparts. The Guelph Gryphons have significantly invested in athletics and it is paying off in a big way with branding and buzz building happening on campus, off campus and across the country.…
Image Optimization Tips
Images tend to be the one of the key influencers of loading time for a website. This is why image optimization is so vital for not only performance, but for the overall user-experience for your customers and clients. Today, I’ll cover the “do's and don'ts” for making your site a lean, mean, optimized machine. Image Size Before we get…
Social Summit Mad Recap
Thank you for coming together to listen in to some of our community’s most influential social media leaders. Over 200 attendees from across Waterloo Region discovered insightful tips, trending technology, and marketing strategies for digital engagement. Speakers shared success stories, predictions & social media…
Mad Hatter Technology - Fave Social Media Apps
Mad Hatter shares some of their favorite applications and utilities to keep them on top of their social media landscape. Hootsuite give you the ability to manage all your social networks and schedule messages for future publish, Hootsuite gives you a wide scope of your social media…
Social Summit Presentations
Did you miss a few points or couldn't write down your notes fast enough? All of the Social Summit presentations are posted here for you. Social Media Crisis Julia Rosien, Brand Engineer & Global Social-ite, Restonic & GoGirlfriend Social Media Crisis from MadHatterTech Change in the…
CBC's Andrea Bellemare - Fave Social Web Apps
1. Topsy Topsy is a real-time search engine for social posts and socially shared content, primarily on Twitter and GooglePlus. The service ranks results using a proprietary social influence algorithm that measures social media authors on how much others support what they saying. The service also provides access to metrics for any term…