Strategy: Instagram is a social site built for mobile photo and video sharing allowing you to connect with companions or companies, in order to stay up to date with what’s happening where and with whom. Hashtags, captions and geo-tags are attached to photos in order to reach a wider audience. Instagram can be used to;
*showcase products and/or services
*take followers behind the scenes
*ask customers to share/show images
*tag users and locations/reinforce brand and products
You should keep your Instagram username the same as or similar to your other social media accounts ,as well as including a link to the company website in your bio. Instagram can be used to showcase your businesses best features using your social side. Make sure to reply to comments and messages as you get them and make you feed interesting by varying the content you use (comination of photos, videos and quotes). Put captions with photos and use hashtag wisely (hashtags are used so more people can find and view your content). It is inappropriate to beg for followers or go on liking spree’s (in order to retain likes or followers), however, following your competitors followers isn’t a bad idea.
Etiquette: On Instagram, the key is to use keywords in order to reach an audience beyond your followers. When using other users quotes or photos, always give credit. Keep your content and streaming professional by remaining cheerful and clean. Instagram is a visual story that can drive awareness to your business while relating to followers and remaining relevant to the brand. Pay attention to your followers, stimulate and engage them by encouraging them to share photos, and supply feedback.
Do not: Follow and like every person and post in order to grow your audience. Excessively use hashtags, only post your own content or post more than three times a day
Strategy: Pinterest is a social site where ‘pinners’ are able to share good content along with beautiful images and valuable data. Users are able to;
*partner with other 'pinners' and promote each others products or services
*create a ‘show off’ board which can be used to collaborate/review
*contact other ‘pinners’ with direct messaging
*increase website traffic and brand awareness
Etiquette: Always share the pins source, give credit for the pin by sharing the images or post-not just posting them. Attempt to pin little and often (over doing it will make your followers lose interest and boards will become cluttered). Create and participate in conversations and say thank you when someone re-pins you pin. Add descriptions to images, don’t clutter or confuse, don’t post photos from Google (find original source), don’t need to follow everyone that follows you, don't post too large or small of image. Incorporate virtual ‘dream board' in order to have content that is compelled to be shared. Remember, think visually.
Do not: Download other users images and post as your own. Refrain from posting negative content or leaving negative or controversial comments
Tips: Pinterest is a permanent visual expression of who you are or what you’re offering; the goal is to generate buzz, enthusiasm, and anticipation that can lead to potential sales. Create an engaging profile by having a content plan and using hashtags, keywords, and high quality images when you post. Be social, participate in collaboration boards, re-pin, along with responding and engaging with other ‘pinners’.