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Strategy: Youtube for business is a video sharing tool used to create content, not ads.  Youtube is a social network where one can network, promote their own videos, and focus on questions and answers that the audience has in relation to their company. youtube1

Users are able to:

  • Include call to actions to engage viewers and suggest actions to take
  • Incorporate videos into the company website
  • Collaborate with other companies and leverage videos for SEO

 

Attempt to share video campaigns that are fun and engaging as people want to see, hear and interact with real people. Including a link to your company website will allow for increased website traffic, along with your company and services being introduced to a wider audience. You may promote videos to people you know and also to people you don’t know (yet).

Add personality to posts, keep an eye out for trends, and be consistent with your presence (ie. don’t be inactive).
 
Do: Promote your videos and links across other social networks. Be consistent with your posts and presence to keep followers engaged, keep videos short to make them effective, include keywords everywhere and customize your channel
 
Do Not: Post or participate in negative content/conversations, or use others video and information without giving proper credit to the source

 

Etiquette: To manage your YouTube account in relation to business, make sure to stay on top of feedback by removing negative comments and responding immediately to questions/comments. Videos can be used to promote customers, interact with other marketers and track results. Video sharing is encouraged and more likely to occur when you have diverse content.YouTube for business is used to communicate with and learn from others, with the end goal being to sell your products and services.

 

Tips:  Focus on entertaining (not advertising) and be sure to add thought to your titles. Include appropriate tags, descriptions and keywords so your content reaches a wide audience and is easy to find. Take the time to customize your channel and remember to be interactive with other users. Include calls to action (please rate this video, follow me on twitter/find me on Facebook, send video to friends for example) in order to reach a engage viewers to share and interact with your post. Videos can be styled as a response (when appropriate).

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Strategy: Google+ can improve SEO rankings and findings for your company, as it is integrated with other Google products. Google+ can be used as a free way to advertise your business, for it's a place where customers can engage-with you and each other. Engage with customers by joining and participating in Google+ circles and hangouts (which are similar to Facebook groups) in order to get familiar with and appeal to others, while at the same time gaining exposure to your business. 

Google+ allows for you to:

 

  • Increase your company’s online presence and visibility
  • Maximize your businesses SEO rankings and findings
  • Share interesting articles, videos, or thoughts on life/technology and politics

 

Google+ is owned and operated by Google, and includes features similar to other social sites (such as likes and shares). Creating a Google+ account for your company will allow you to connect and establish yourself in circles with other people and professionals. Seeing as Google is the leader of search engine volume, engage and network the same way as you would on Twitter and Facebook. Google+ is full of features and it's as flexible as it is customizable.

 
Make words italic or bold to emphasize points and write content with search engines in mind.

 

Etiquette: When sharing posts on Google+ remember to credit original authors by placing tags on blogs. Use images to attract attention to posts as people respond well to visuals. Network with others in relevant ways such as voice or video content, and join/participate in Google+ communities by conversing and engaging with others. Consider identifying objectives you’re trying to meet, then target them. Remember to also promote page across your other social platforms. 

 
Do: Hashtag only when the topic is popular, encourage feedback as well as review/comment on others posts, share content (will increase yours being shared), attach compelling titles/keywords/clear images to posts and only post positive content
 
Do Not: post negative or offensive content, take credit for content that isn’t yours, or spam your circles or hangouts 

 

Tips: Google+ has the ability to build your companies online brand identity and increase search visibility. It is similar to Facebook and Twitter, except it's easier for customers to share seek and posts. Seeing as majority of people use Google's search engine to find businesses, having a page for your company is a great way to advertise your products and services. Encourage employees to be on Google + and introduce others to the company. 

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