Christie Digital lights up #KWAwesome Community
If you want to get into the festive spirit this holiday season, you need to visit Kitchener City Hall. The site has been magically transformed into a #HolidayGreetingCardToTheCommunity thanks to Christie Digital. The Kitchener-based company used projection mapping to display images on the building surfaces at the City Hall…
Technology, Engagement, and Sports Fans 2.0
We joke in our family that we immigrated from the Philippines to Sarnia, Ontario because we were destined to bleed blue and maize. Growing up in border towns, we made our way across the Ambassador and Bluewater Bridges to cheer on our teams, be it the steadfast support of the Lions during our 0-16 year or watching the Wolverines make it to the top…
Health tech for even the most unresolved New Years resolutioners
Every year, I make a resolution, be it to each as local as possible (check!) or visit five provinces in five weeks (check!) This year’s resolution? I want to be able to complete the Dopey Challenge within four years. The Dopey Challenge, you ask? The Dopey Challenge, as per Walt Disney World rules, require runners to complete four races in four…
Social Media Speculations 2017
The snow indicates it's definitely December, so as the year end quickly approaches it's a great time to learn about upcoming trends and prepare your company's digital engagement to be inline with trends speculated to emerge during 2017. Businesses use social media for a variety of reasons, though online engagement,…
Top 5 social media stories you need to know about
This week, there are lots of stories in the news about popular social media sites like Facebook, YouTube and Instagram. With 2016 coming to a close this month, many have issued press releases that highlight data, top stories and videos, updates to services and more. Here are the top five social stories this week…
How to choose the best monitor for graphic design
Whether you're a Graphic Design student entering the industry as a freelance designer or already an established professional, having a proper workspace and hardware to go along with it can go a long way in making your job a lot easier. With so many things to consider, we often overlook some of the basic needs which should be at centre of our work…
Policing Teenage Pranksters
We are always on the lookout for brilliant ideas that are executed flawlessly and connect with our emotional heartstrings. As digital marketers, we have seen many examples of brands with big marketing budgets that deliver powerful campaigns. Last week we examined Christmas Campaigns in Circulation in 2016, which include some typical…
Technology Solutions for the Most Winter-Adverse
Well Jon Snow, winter has come. And I, for one, am no fan. But, like most techies on this side of the 49th parallel, I’ve compiled my list of top three survival technology solutions to get me through the winter. From wearables to applications, there are a whole host of technology solutions changing the way that we survive through the winter. I’ve…
Tech Gadgets to Gift, or Get
The Christmas countdown is officially on and the extended mall hours, long lines and busy parking lots are here to prove it. In celebration and anticipation of the holidays, this blog will highlight some tech gift ideas for those who are interested in and inspired by having the latest technology. Great…
GivingTuesday: There's an App for that
While this time of year is known for Black Friday sales and Cyber Monday Deals, there is a non-profit organizations hoping to popularize another day: GivingTuesday. GivingTuesday is the Tuesday after Cyber Monday and it is a day meant to support local nonprofit organizations and charities. In 2015, $116.5 million dollars were…
Christmas Campaigns in Circulation - 2016
Christmas is Coming ❄️ As we look forward to welcoming the first of December this week, we unpack the holiday decor, stock up on hot chocolate and marshmallows and warm the car a little longer in the morning. Though the holiday season means many things to different people - to me it is the approach to …
5 Apps that will save you money during the holidays
American Thanksgiving takes place this week and while Canadians celebrated this annual holiday back in October with our fair share of turkey, we can’t help but get excited about Black Friday, Cyber Monday and all the upcoming bargains. If you are preparing to make some purchases you will be pleased to learn about additional ways you can make your…
Open Data and the Journey to Innovative Governments
Since 2008, there has been a demonstrated push by Federal, Provincial/Territorial, and Municipal governments to create open access to data. One by one, each of the provinces - excluding Prince Edward Island - have created open data portals to a certain extent, with municipalities and cities creating their own open data initiatives. As of 2015,…
Salesforce's Spectacular Statement
Digital displays, engagements and interactions have been a priority for many big businesses recently, from engaging their own employees to appealing to their audiences. Salesforce's flagship location has gone the extra step by introducing a digital wall that displays a variety of videos to various…
CoverGirl Continues to Earn Coverage
CoverGirl is a company that understands how to get media attention. Usually it is for partnering with celebrities including Katy Perry, but today it has made headlines for making history with social media influencers. The brand has two new beauty ambassadors in its latest ad, released today, who are not the typical faces of CoverGirl.…
Mannequin Challenge Mania
From celebrities to college students, collaborations across the globe are occurring, capturing video feed of the mannequin challenge that emerged less than a month ago. Believed to have first emerged at a high school in Jacksonville Florida as a prank near the end of October 2016, the social media trend captures video…
Microsoft Surface Studio
Apple products are famous for being built sleek, powerful, user friendly and usually on the expensive side. For the better part of history on the creative scene and ever since designers moved on from enormous drafting tables and doodle covered notebooks to using some serious computer hardware, Apple's MacBook Pro was the go-to piece of hardware…
How a mask gets media attention during The Us Presidential Election
As a public relations professional, clients often ask me what it takes to get media coverage. While this is not a simple question to answer, the best advice I have on how to get coverage is to put yourself in the journalists shoes. To do so, you need to understand their profession and what makes something ‘newsworthy.' Related Chatter:…
The Good, the Bad, and the Bot: The Swaying Power of Bots in the US Presidential Election
Like many digital natives, I believe that there are infinite places in society that can be improved by technology - inclusive of government and elections. But if there is anything that can sway that belief, it is the role that Bots have played in the US Presidential Election over the last year and a half. The Good My hope for the world…
Hello, Google Home
Recently, I have been enjoying the benefits of Siri. When I want to know if a store is open, the date a movie was released or confirm information my friends and I are discussing, I ask Siri for the answer. We have Google Maps, Google Search, Google Mail and Google Earth and now, we welcome Google Home & Assistance into our homes …