App to Athlete, From the Stands to the Stadium

Every year, be it the Euro Cup, Stanley Cup, the Super Bowl, March Madness or the Olympics, I always look at my stash of athletic gear and say, “I’m getting back into [insert athletic sport or fitness regime].” The beautiful thing about the Olympics is that almost everyone has a small connection to sports, be it memories of running free in the…

Why Saving Links with Pinterest works at work

We are tech junkies and always searching for new ways to improve how we share interesting articles and collaborate as a team. Like us, your internal communications strategy might include weekly meetings, email, intranets such as Igloo, and/or mobile apps such as Slack and Pocket to name a few. However, if you want to keep it simple, consider using…

Experience the Rio Games with Google Maps

The Rio Summer Games has a gold medal for the integration of technology. Considered to be the most technology-centered sporting event yet, these summer games have everything from virtual reality to 3D video technology.  While Google is being credited for its use of Cardboard and VR during the games, they have not limited their technological…

Snapchat Features the Olympics

Earlier this year, Snapchat and NBC announced that they would be working together to bring the  2016 Rio De Janeiro Olympics to Snapchat users across the globe. The deal agreed to show highlights from the 2016 Summer Games which is a HUGE deal as this is the first time the network has agreed to…

Target’s Market Pantry Line

Whether it’s Wal-Mart’s “Great Value” or Costco’s “Kirkland Signature”, we are all familiar with generic brands. Some are quite boring in terms of image and marketing. Here’s an interesting marketing twist in promoting “generic”, or “no name” groceries.     If you’ve ever shopped at Target during its short-lived stay in Canada, you…

Drones Enrolling into the Police Force

“Technology is always changing, so the way we police must change as well"   Technology is changing ever so quickly and it is something police services are trying to keep on top of. Technology, like any sector, helps make production quicker and more efficient, so with the help of technology, it is easier for police services make …

Instagram Launches Stories

Instagram has done it again - changed! Yesterday the popular social media platform, which is owned by Facebook, announced on its blog that it was introducing Instagram Stories on iOS and Android.   The new feature was created to allow users to share moments of their day, not just the candid filtered selfies the photo-sharing site has become…

High Flying Adored: Communities, Airports, and Reciprocal Relationships

Engaging local communities is key for any organization. But when your line of business is operating an airport, transforming NIMBYs into YIMBYs becomes a top priority. Through the use of community engagement strategies, airports across the globe are creating long lasting, reciprocal relationships with the communities that sustain and surround them…

Digital Media is Going For The Gold

London 2012 was the first time the Olympics became a digitally focused event. Much has changed in the past four years, but the 2016 Olympics in Rio promises to deliver digitally again – only this time, it will be bigger and better. This summer, more than ever before, social media will alter fans’ Olympic viewing habits, presenting digital…

‘3D Printed’ Endangered Species

3D printers are bringing back some of our disappearing wildlife! ... if only was that simple. Young & Rubicam Paris, a Marketing and Advertising Firm have taken on this powerful project with the use of 3D printing technology.   This incredible project was made into a campaign for the International Fund for Animal Welfare. IFAW was…

Snapchat Geofilters: The Overlay Marketing Play

Are Geofilters the new Hashtag?   Snapchat Geofilters are not a new phenomenon like Pokemon Go, they have been around since 2014. However, digital marketers understand how important Snapchat is and the opportunity that custom geofilters have on social media engagement.     On any given day, Snapchat reaches 41% of all 18 to 34…

Police Services Participating in Pokemon Go

  You have definitely heard all the buzz about Pokemon Go and how everyone is playing it, young or old. Even some police services have participated, but not in a way you may think. The game is an augmented reality app that allows you to virtually catch monsters in a public area. Even though the game does come with warning signs to be aware…

W(y)ahoo Verizon!

Do you Yahoo? Or should I say, did you, Yahoo? Remember these commercials from the nineties? I do, and it reminds me that all time does is fly.      Today Verizon announced that they finalized a 4.8 billion dollar deal with Yahoo, putting an end rumours and speculations. The large price includes Yahoo's core assets in…

Pokemon Go: Is Augmented Reality The new Marketing Grail?

Launched on July 6, the app is already the No. 1 app in the world — and it isn’t even available in most countries. In less than two weeks, Nintendo's new game app is more popular than both Facebook and Snapchat. Based on this success, Nintendo’s valuation has jumped 90% in this same short time period.     Business owners everywhere…

112 Brilliant Colors in Pantone's Newest Palette

Here's something to be excited about in the creative world. In recent design news, Pantone has announced the release of 112 new colors. According to Pantone, this new palette was created with a big emphasis on new design styles and a societal shift towards the age of digital expression. This new palette was developed through research done by the…

Pokemon Go launches in Canada

There is a new craze that is all the rage, and no, it’s not related to the Kardashians. Pokemon Go, the popular augmented reality mobile game that sends players on a real world journey, just launched in Canada yesterday and it's already making headlines.  Related Chatter: Augmented Reality   — Pokémon GO is now…

Civic Technology - Transforming "Us/Them" to "We"

Community engagement has multiple facets, be it town halls, social media campaigns, or door-to-door consultations. And as cities transition into being Smart Cities, the ways that we engage with citizens are changing to be technology-centered. These citizen engagement technologies are creating a new category of technology: civic technology. Civic…

Fun & Futuristic Transportation

Self-driving cars, hover boards and air cabs are more than possible and some do actually exist. This week I choose to explore different types of futuristic transportation - some that already exists and others are being built into existence.  Sky transportation India is looking to adapt an in the sky transportation system prior to the…

The Rise Of Organic Food In The Digital Era

Quick question: are organic brands able to connect with consumers just because they are healthier? Not sure? Ponder this next: is being healthier enough to create a food movement and a trend that is making history?    Let's take a look at some organic food businesses that understood social media at the very beginning:  …

Spector: A Physical Eyedropper Tool for Designers

Every designer has had moments when they wondered what cool font is being used on that amazing book cover they just saw, or gone through sampling colours. At times, we get to the bottom of the mystery pretty quickly. However, it can be an especially tedious and long process when it comes to fonts.   Just imagine if there was a simple tool…