Situation


Table Tennis Anyone?

 

The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold. The film follows 8 players with 703 years between them competing in the World Over 80s Table Tennis Championships in Inner Mongolia

Services

  • Digital Brand Strategy
  • Fan Engagement
  • Community engagement
  • Social Media Strategy
  • Communications Planning
  • Social Media Strategy
  • Branding & Identity visuals
  • Communications Planning
phones

Solution


The marketing strategy was to gamify a mobile app and attract younger audiences and demographics to watch the doc.

The technology strategy was the design of the first two player native iOS mobile application to play a virtual game in Ping Pong using two mobile devices as game paddles.

Complex algorithms, quaternion math, and the accelerometer within the mobile device were used to process the motions, gestures, and application responses needed to play a game of virtual ping pong.

TVO ping pong

The Ping Pong app immediately caught the attention of Apple for its use of gesture technology and motion, and as the first app of its kind to use two iPhones as game controllers in ping pong paddles. The app was selected by Apple as a feature in the App Store and tens of thousands downloads followed within days of its release.

Cutout Image with Video
TVO madhatter Mobile

COLLABORATIONS

  • ...
    Case Study
    Africa Portal

    The Africa Portal is an online resource that seeks to broaden the availability, accessibility, and use of policy research on issues critical to the future of Africa.

  • ...
    Case Study
    We Rally

    Competing for a hosting games location in Ontario, Waterloo Region needed to be positioned as a leader in technology with a strong connected community.

  • ...
    Case Study
    Toronto Police

    The public demands on the Toronto Police Service have been increasing. The population has been growing and innovative ways to keep the city safe and the crime rates low are in review.

  • ...
    Case Study
    Alarmforce

    Mad Hatter was enlisted to help AlarmForce improve its home surveillance systems, a mobile application needs to be designed and developed for secure monitoring.