SITUATION
Connect with Magazines Canada
Magazines Canada is a national trade and circulation association that represents and services French and English members of popular and niche magazine syndications, representing over 370 titles.
With the publishing sector under growing pressure in the digital economy, Magazines Canada needed to reposition its services and reach a broader audience. The organization sought a refreshed digital presence to better engage diverse stakeholders and support the evolving needs of the industry.

SERVICES
- Strategic planning
- Stakeholder engagement
- Ecosystem mapping
- Audience segmentation
- Facilitated internal engagement
- Needs and requirements analysis
- Website information architecture
- Web design
- Training manual
- Design thinking
- Ecommerce
- Member management
- Interactive graphical data module
- Resource library database
- Event registration
SOLUTION
Through design thinking and a deep analysis of both consumer and business-to-business audiences, a multilingual and mobile-friendly website was developed to serve public users and private members of Magazines Canada. The platform features highly visual designs and includes Google Mapping integrations, a member portal, CTAs (calls to action) to boost membership, and an intuitive Resource Library to aid in the syndication goals of their members. The site integrates with internal systems through custom APIs, creating a seamless experience for both users and staff.

SUCCESS
A content management system powered to perform, Magazines Canada’s digital platform was successfully rebranded and modernized, resulting in stronger engagement with its members and improved access to services. The new system architecture enhanced usability, accessibility, and long-term adaptability. The result is a highly visual, intuitive, and reenergized solution for a national organization.
COLLABORATIONS
- Case Study
Balsillie School of International Affairs
A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.
- Case Study
Toronto Police
The public demands on the Toronto Police Service have been increasing. The population has been growing and innovative ways to keep the city safe and the crime rates low are in review.
- Case Study
CIGI
Founded in 2001, the Centre for International Governance Innovation is an international governance think-tank located in Waterloo, Ontario.
- Case Study
Blue Rover
blueRover monitors and gathers information in any space or workplace. It tracks assets, or monitors devices, with a real-time, infinite and secure data stream to a virtual private cloud on the internet.