SITUATION


A Canadian Captain & English Football Legend


English professional footballer David Edgar is a Canadian legend. His first pitch experience was lacing up for Newcastle within the toughest premier league to defend the likes of Cristiano Renaldo and Wayne Rooney. With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.

SERVICES

  • Marketing strategy
  • Digital engagement
  • Campaign creation
  • Creative direction
  • Player Interview
  • Video production
  • Event planning
  • Fan engagement
  • Social media strategy
  • Event advertising
  • Public relations
  • Print media player cards
david

SOLUTION


With a knee injury sidelining the star momentarily, a hero's homecoming welcome created memorable moments for David and the community of kids still playing on the pitches in the place he still calls home.

 

david-autograph
david-postcard
david

SUCCESS


In an iconic career, David's football journey began with Newcastle in the English Premier League and ended at home in Canada with the Vancouver Whitecaps. The Canadian men's national team captain, he capped his career with 67 national cap appearances for the Canadian national team.

Cutout Image with Video

COLLABORATIONS
 

  • Case Study
    Circuit IQ

    A review of the mobile application prototype leads to user journey mapping, user interface design changes, and modifications to the application screen flow.

  • Case Study
    The Isabella

    The condominium was looking to have an identity established, with supporting visual design materials, interactive website, and a strong social media presence.

  • Case Study
    Christie Digital

    Christie Microtiles has the ability to stack the blocks in custom shapes and patterns to create arrays of artistic digital screens.

  • Case Study
    àtoi

    With pop up shops for sample sales of haute couture fashion in Manhattan a secret until the day of the sale, fashionistas need a better way to find their way to the luxury brands they love.