SITUATION
A Canadian Captain & English Football Legend
English professional footballer David Edgar is a Canadian legend. His first pitch experience was lacing up for Newcastle within the toughest premier league to defend the likes of Cristiano Renaldo and Wayne Rooney. With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.
SERVICES
- Marketing strategy
- Digital engagement
- Campaign creation
- Creative direction
- Player Interview
- Video production
- Event planning
- Fan engagement
- Social media strategy
- Event advertising
- Public relations
- Print media player cards
SOLUTION
With a knee injury sidelining the star momentarily, a hero's homecoming welcome created memorable moments for David and the community of kids still playing on the pitches in the place he still calls home.
SUCCESS
In an iconic career, David's football journey began with Newcastle in the English Premier League and ended at home in Canada with the Vancouver Whitecaps. The Canadian men's national team captain, he capped his career with 67 national cap appearances for the Canadian national team.
COLLABORATIONS
Case StudyCASP
With an outdated system a digital rebranding and new website was needed to reach out to people suffering within communities across Canada.
Case StudyYork University
York University, one of Canada's largest universities and a premier education and public research campus located in the heart of Toronto.
Case StudyCosm Medical
Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.
Case StudyMandy Bujold
She represented Canada in the 2016 Summer Olympics in Rio, Brazil, as a As a female athlete, there was a need to help bring awareness of her fight to reach the top of the podium.