SITUATION
A Canadian Captain & English Football Legend
English professional footballer David Edgar is a Canadian legend. His first pitch experience was lacing up for Newcastle within the toughest premier league to defend the likes of Cristiano Renaldo and Wayne Rooney. With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.
SERVICES
- Marketing strategy
- Digital engagement
- Campaign creation
- Creative direction
- Player Interview
- Video production
- Event planning
- Fan engagement
- Social media strategy
- Event advertising
- Public relations
- Print media player cards
SOLUTION
With a knee injury sidelining the star momentarily, a hero's homecoming welcome created memorable moments for David and the community of kids still playing on the pitches in the place he still calls home.
SUCCESS
In an iconic career, David's football journey began with Newcastle in the English Premier League and ended at home in Canada with the Vancouver Whitecaps. The Canadian men's national team captain, he capped his career with 67 national cap appearances for the Canadian national team.
COLLABORATIONS
Case StudyTown of Caledon
An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.
Case StudyCMRAO
The Condominium Management Regulatory Authority of Ontario needs to improve online experiences for key stakeholders.
Case StudyThe Isabella
The condominium was looking to have an identity established, with supporting visual design materials, interactive website, and a strong social media presence.
- Case Study
University of Waterloo School of Pharmacy
Video Production, Social Media, Web Implementation, Marketing Campaign