SITUATION
A Canadian Captain & English Football Legend
English professional footballer David Edgar is a Canadian legend. His first pitch experience was lacing up for Newcastle within the toughest premier league to defend the likes of Cristiano Renaldo and Wayne Rooney. With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.
SERVICES
- Marketing strategy
- Digital engagement
- Campaign creation
- Creative direction
- Player Interview
- Video production
- Event planning
- Fan engagement
- Social media strategy
- Event advertising
- Public relations
- Print media player cards
SOLUTION
With a knee injury sidelining the star momentarily, a hero's homecoming welcome created memorable moments for David and the community of kids still playing on the pitches in the place he still calls home.
SUCCESS
In an iconic career, David's football journey began with Newcastle in the English Premier League and ended at home in Canada with the Vancouver Whitecaps. The Canadian men's national team captain, he capped his career with 67 national cap appearances for the Canadian national team.
COLLABORATIONS
Case StudyAfrica Portal
The Africa Portal is an online resource that seeks to broaden the availability, accessibility, and use of policy research on issues critical to the future of Africa.
Case StudyDavid Edgar
With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.
Case StudyCIGI
Founded in 2001, the Centre for International Governance Innovation is an international governance think-tank located in Waterloo, Ontario.
Case StudyHuron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.