SITUATION
A Liberal Arts College With Leadership At Heart
Located in the heart of London Ontario is a 47 acre campus adjoined to Western University. Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution grants liberal arts and theology degrees. The Liberal Arts College was in need of a rebrand of its own kind.
SERVICES
- Stakeholder Engagement
- Design Thinking Sessions
- Marketing Strategy
- Digital Rebranding
- Digital Design
- UI/UX Prototyping
- Technology Strategy
- Content Management system
- Content Publishing
- CMS System Training
- Website Design
- Website Hosting
SOLUTION
The information architecture created a design with entirely separate sections for current students, future students, and alumni.
The interactive design featured rich interactive video, large simple information cards with custom creative visual icons and storytelling from students and professors.
SUCCESS
The redesigned website distinctly branded Huron University College as a unique Liberal Arts institution within the marketplace and simplified the digital experience for students, alumni, partners and stakeholders.
COLLABORATIONS
Case StudyIvanhoe Cambridge
One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop.
Case StudyCMRAO
The Condominium Management Regulatory Authority of Ontario needs to improve online experiences for key stakeholders.
Case StudyTown of Caledon
An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.
Case StudyThe Isabella
The condominium was looking to have an identity established, with supporting visual design materials, interactive website, and a strong social media presence.