SITUATION
A Liberal Arts College With Leadership At Heart
Located in the heart of London Ontario is a 47 acre campus adjoined to Western University. Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution grants liberal arts and theology degrees. The Liberal Arts College was in need of a rebrand of its own kind.
SERVICES
- Stakeholder Engagement
- Design Thinking Sessions
- Marketing Strategy
- Digital Rebranding
- Digital Design
- UI/UX Prototyping
- Technology Strategy
- Content Management system
- Content Publishing
- CMS System Training
- Website Design
- Website Hosting
SOLUTION
The information architecture created a design with entirely separate sections for current students, future students, and alumni.
The interactive design featured rich interactive video, large simple information cards with custom creative visual icons and storytelling from students and professors.
SUCCESS
The redesigned website distinctly branded Huron University College as a unique Liberal Arts institution within the marketplace and simplified the digital experience for students, alumni, partners and stakeholders.
COLLABORATIONS
Case StudyYork University
York University, one of Canada's largest universities and a premier education and public research campus located in the heart of Toronto.
Case StudyCanada Games
Competing for a hosting games location in Ontario, Waterloo Region needed to be positioned as a leader in technology with a strong connected community.
Case StudyChristie Digital
Christie Microtiles has the ability to stack the blocks in custom shapes and patterns to create arrays of artistic digital screens.
Case StudyTown of Caledon
An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.