Situation
A Liberal Arts College With Leadership At Heart
Located in the heart of London Ontario is a 47 acre campus adjoined to Western University. Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution grants liberal arts and theology degrees. The Liberal Arts College was in need of a rebrand of its own kind.
Services
- Stakeholder Engagement
- Design Thinking Sessions
- Marketing Strategy
- Digital Rebranding
- Digital Design
- UI/UX Prototyping
- Technology Strategy
- Content Management system
- Content Publishing
- CMS System Training
- Website Design
- Website Hosting
Solution
The information architecture created a design with entirely separate sections for current students, future students, and alumni.
The interactive design featured rich interactive video, large simple information cards with custom creative visual icons and storytelling from students and professors.
Success
The redesigned website distinctly branded Huron University College as a unique Liberal Arts institution within the marketplace and simplified the digital experience for students, alumni, partners and stakeholders.
COLLABORATIONS
Case StudyBudweiser
Mad Hatter Technology with Budweiser, Grip Limited, and the telco providers a group designed the user interface and mobile application for the famously free Bud Phone.
Case StudyThe Cooperators
A legacy system is in need of a significant overhaul and upgrade. There is need to create a responsive system for credit union staff, a mobile friendly app experience for sales reps, and an improved online experience.
Case StudyTVO Ping Pong
The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold.
Case Studyàtoi
With pop up shops for sample sales of haute couture fashion in Manhattan a secret until the day of the sale, fashionistas need a better way to find their way to the luxury brands they love.