SITUATION
A Liberal Arts College With Leadership At Heart
Located in the heart of London Ontario is a 47 acre campus adjoined to Western University. Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution grants liberal arts and theology degrees. The Liberal Arts College was in need of a rebrand of its own kind.
SERVICES
- Stakeholder Engagement
- Design Thinking Sessions
- Marketing Strategy
- Digital Rebranding
- Digital Design
- UI/UX Prototyping
- Technology Strategy
- Content Management system
- Content Publishing
- CMS System Training
- Website Design
- Website Hosting
SOLUTION
The information architecture created a design with entirely separate sections for current students, future students, and alumni.
The interactive design featured rich interactive video, large simple information cards with custom creative visual icons and storytelling from students and professors.
SUCCESS
The redesigned website distinctly branded Huron University College as a unique Liberal Arts institution within the marketplace and simplified the digital experience for students, alumni, partners and stakeholders.
COLLABORATIONS
Case StudyMandy Bujold
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Case StudyCircuit IQ
A review of the mobile application prototype leads to user journey mapping, user interface design changes, and modifications to the application screen flow.
Case StudyScotiabank
Challenged to find a way to educate consumers of card benefits, a mobile app is designed to understand your lifestyle.
Case StudyHuron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.