Situation


Inspiring the Leaders of Tomorrow


York University, one of Canada's largest universities and a premier education and public research campus located in the heart of Toronto, has a Centre for Human Rights, Equity and Inclusion. Support initiatives such as #YUBelong promotes and builds a respectful, equitable, diverse and inclusive university community. The Women and Girls in Leadership and Sport Conference is set on three thematic pillars of resilience, leadership, and breaking barriers, and strives for equality and equity for women and girls by empowering them within athletics.

Cutout Image with Video

Services

  • Event Marketing
  • Market Research
  • Campaign Creation
  • Communications Planning
  • Social Media Strategy
  • Graphic Design
  • Digital Display Ads
  • Campaign Execution
York University Mobile

Solution


Working in collaboration, mutual expertise in women's leadership initiatives was combined with talents in event marketing, social media and digital media
engagement. With research and data supporting impactful statistics, a suite of compelling visual communications and images, were created to advocate for athletic participation by women and girls to learn leadership principles.

York University posts

Success


The campaign was launched and extended across campus, externally and beyond with promotion through websites and social media channels, including facebook, instagram and twitter. The annual conference continues to educate, support, and empower women, girls and allies to advance females in sport and leadership roles.

York University Stock
Cutout Image with Video
York University Ads

Only 8% of girls met the recommendations of the Canadian Physical Activity Guidelines, compared to 14% of all boys. *

Only 2% of girls age 12 - 17 are getting enough physical activity.


*STAT VIA CAAWS.CA

COLLABORATIONS
 

  • Case Study
    TVO Ping Pong

    The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold.

  • Case Study
    Alarmforce

    Mad Hatter was enlisted to help AlarmForce improve its home surveillance systems, a mobile application needs to be designed and developed for secure monitoring.

  • Case Study
    Circuit IQ

    A review of the mobile application prototype leads to user journey mapping, user interface design changes, and modifications to the application screen flow.

  • Case Study
    YMCA

    In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.