SITUATION


New Technology Changing Old Health Care Conventions

Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.

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SERVICES

  • Brand strategy
  • Design thinking sessions
  • Primary market research
  • Branding & style guidelines
  • Logo & identity visuals
  • Brand style guidelines
  • User interface design
  • Technology strategy
  • Digital product design
  • Platform prototyping
  • Facilitated focus groups
  • User experience testing
  • Minimum viable product
  • Technology roadmapping
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SOLUTION


A clinician portal and complimentary patient portal application will work in sync together to modernize treatments. The patient portal will guide women suffering from pelvic floor disorders through a patient journey providing a path to better care. Critical patient information gathered from the patients will inform clinicians, collecting data and providing data visualizations of the key information needed to simplify the diagnosis and treatment of a complex condition.

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SUCCESS


A digital platform connects clinicians and patients while delivering the gynaecology technology to modernize care and improve the lives of women suffering with pelvic floor disorders.

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COLLABORATIONS
 

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    TVO Ping Pong

    The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold.

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    Toronto Police

    The public demands on the Toronto Police Service have been increasing. The population has been growing and innovative ways to keep the city safe and the crime rates low are in review.

  • Case Study
    Just Keep Livin

    Digital Brand Launch of the Lifestyle Clothing Designed by Matthew McConaughey

  • Case Study
    YMCA

    In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.