SITUATION
New Technology Changing Old Health Care Conventions
Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.

SERVICES
- Brand strategy
- Design thinking sessions
- Primary market research
- Branding & style guidelines
- Logo & identity visuals
- Brand style guidelines
- User interface design
- Technology strategy
- Digital product design
- Platform prototyping
- Facilitated focus groups
- User experience testing
- Minimum viable product
- Technology roadmapping
SOLUTION
A clinician portal and complimentary patient portal application will work in sync together to modernize treatments. The patient portal will guide women suffering from pelvic floor disorders through a patient journey providing a path to better care. Critical patient information gathered from the patients will inform clinicians, collecting data and providing data visualizations of the key information needed to simplify the diagnosis and treatment of a complex condition.
SUCCESS
A digital platform connects clinicians and patients while delivering the gynaecology technology to modernize care and improve the lives of women suffering with pelvic floor disorders.

COLLABORATIONS
- Case Study
àtoi
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- Case Study
Huron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.
- Case Study
Just Keep Livin
Digital Brand Launch of the Lifestyle Clothing Designed by Matthew McConaughey
- Case Study
YMCA
In a consultative engagement, data from a complex compilation of five databases was analyzed and reviewed to help understand the existing customer base.