SITUATION
New Technology Changing Old Health Care Conventions
Pelvic floor disorders are life altering and devastating. Women are suffering from an underserved and stigmatized health issue and care needs to significantly improve and be modernized.

SERVICES
- Brand strategy
- Design thinking sessions
- Primary market research
- Branding & style guidelines
- Logo & identity visuals
- Brand style guidelines
- User interface design
- Technology strategy
- Digital product design
- Platform prototyping
- Facilitated focus groups
- User experience testing
- Minimum viable product
- Technology roadmapping
SOLUTION
A clinician portal and complimentary patient portal application will work in sync together to modernize treatments. The patient portal will guide women suffering from pelvic floor disorders through a patient journey providing a path to better care. Critical patient information gathered from the patients will inform clinicians, collecting data and providing data visualizations of the key information needed to simplify the diagnosis and treatment of a complex condition.
SUCCESS
A digital platform connects clinicians and patients while delivering the gynaecology technology to modernize care and improve the lives of women suffering with pelvic floor disorders.

COLLABORATIONS
- Case Study
Alarmforce
Mad Hatter was enlisted to help AlarmForce improve its home surveillance systems, a mobile application needs to be designed and developed for secure monitoring.
- Case Study
CASP
With an outdated system a digital rebranding and new website was needed to reach out to people suffering within communities across Canada.
- Case Study
CIGI
Founded in 2001, the Centre for International Governance Innovation is an international governance think-tank located in Waterloo, Ontario.
- Case Study
Alternatives Journal
Alternatives Journal is Canada's Environmental Voice. With the popular publication providing independent and informed journalism on the environment since 1971.