SITUATION


Connecting & Inspiring Coaches

 

Coach Them makes it faster for coaches to create practice plans and drills. With over 1000 drills with videos to inspire coaches, the platform was evolving to focus on introducing new future features and benefits for players and coaches.

Cutout Image with Video

SERVICES

  • Design thinking sessions
  • Technology strategy
  • Product development
  • Technology roadmapping
  • Funding & innovation
  • User Interface design
  • User Experience design
  • Sales strategy & support
  • Business development
  • Marketing & partnerships
coachthem

SOLUTION


With the right energy in the Whiteboard Room, the ideas began to flow. Design thinking sessions and teamwork bring together new features and exciting innovations to evolve the product and platform.

coachthem
coachthem

Draw drills once and keep them forever. Create practice plans with the click of a button. Tap into the marketplace and find drills already made for your team. Share videos to inspire you and your coaches to develop skills, create better practice sessions and ensure players are enjoying training for the game they love to play.

Cutout Image with Video
coachthem

SUCCESS


Technology roadmapping prioritized and organized the features and benefits into product releases by quarter. Creative mock ups and user experience journeys for designed a flow for the application. Product prototyping conceptualized a vision for the future releases of the coaching portal. Sales and marketing was activated to support the product, partner channels and business development.

COLLABORATIONS
 

  • Case Study
    Alarmforce

    Mad Hatter was enlisted to help AlarmForce improve its home surveillance systems, a mobile application needs to be designed and developed for secure monitoring.

  • Case Study
    Huron University

    Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.

  • Case Study
    Alternatives Journal

    Alternatives Journal is Canada's Environmental Voice. With the popular publication providing independent and informed journalism on the environment since 1971.

  • Case Study
    David Edgar

    With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.