SITUATION


Connecting & Collaborating In Food Safety Innovation

With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.

A Little Hint to You
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SERVICES

  • Brand strategy
  • Marketing Strategy
  • Website Redesign
  • Content Management System
  • Brand Image Collection
  • Event Marketing
  • Large Format Banners
  • Hosting services
  • Tech Service & Support
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SOLUTION


The initial focus was to revitalize the organization. The rebranding initiated with event marketing materials and transitioned to the online digital media presence for the association.

OFPA PHOTO

SUCCESS


With recommendations for an enhanced private member services section, micro donations, and digital engagement strategies for member acquisition, the association has a revitalized brand and a marketing technology roadmap for their future direction.

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COLLABORATIONS
 

  • Case Study
    Mini

    With a simple set of VR goggles and mobile app programming ingenuity and expertise, the driving of the Mini Cooper became a virtual reality.

  • Case Study
    Magazines Canada

    The Magazines Canada system is a multilingual responsive website with easy to find information, and a private members only area.

  • Case Study
    York University

    York University, one of Canada's largest universities and a premier education and public research campus located in the heart of Toronto.

  • Case Study
    Huron University

    Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.