SITUATION


Connecting & Collaborating In Food Safety Innovation

With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.

A Little Hint to You
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SERVICES

  • Brand strategy
  • Marketing Strategy
  • Website Redesign
  • Content Management System
  • Brand Image Collection
  • Event Marketing
  • Large Format Banners
  • Hosting services
  • Tech Service & Support
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SOLUTION


The initial focus was to revitalize the organization. The rebranding initiated with event marketing materials and transitioned to the online digital media presence for the association.

OFPA PHOTO

SUCCESS


With recommendations for an enhanced private member services section, micro donations, and digital engagement strategies for member acquisition, the association has a revitalized brand and a marketing technology roadmap for their future direction.

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COLLABORATIONS
 

  • Case Study
    Huron University

    Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.

  • Case Study
    CMRAO

    The Condominium Management Regulatory Authority of Ontario needs to improve online experiences for key stakeholders.

  • Case Study
    Scotiabank

    Challenged to find a way to educate consumers of card benefits, a mobile app is designed to understand your lifestyle.

  • Case Study
    CIGI

    Founded in 2001, the Centre for International Governance Innovation is an international governance think-tank located in Waterloo, Ontario.