Situation
A Little Hint to You
With pop up shops for sample sales of haute couture fashion in Manhattan a secret until the day of the sale, fashionistas need a better way to find their way to the luxury brands they love.
Services
- Market research
- Branding & identity
- Technology strategy
- Logo & iconography
- User interface design
- User experience
- Proximity play
- Mobile application
- Cross platform web app
- Geolocation technology
- Android & iOS apps
- Mobile product launch
Solution
In app geolocation has notifications of pop up stores popping up for fashion lovers. Shoppers walking within a few blocks or working in an office tower can set their proximity radius to receive a message if their preferred haute couture brands have popped up a shop
The 9th letter of the greek alphabet is iota and is defined as an extremely small amount; iota spelled backwards is à toi in French which means 'to you'. The app by its very name provides a 'little' hint 'to you' for the secret sample sales for your preferred luxury brands.
While the market leaders are always moving, the top five high fashion houses of France and Italy, currently Gucci, Dior, Louis Vuitton, Chanel and Hermès, capture 56% of the affluent consumers attention online.
Case StudyHuron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.
Case StudyWe Rally
Competing for a hosting games location in Ontario, Waterloo Region needed to be positioned as a leader in technology with a strong connected community.
Case StudyBudweiser
Mad Hatter Technology with Budweiser, Grip Limited, and the telco providers a group designed the user interface and mobile application for the famously free Bud Phone.
Case StudyBalsillie School of International Affairs
A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.