SITUATION
A Little Hint to You
With pop up shops for sample sales of haute couture fashion in Manhattan a secret until the day of the sale, fashionistas need a better way to find their way to the luxury brands they love.
SERVICES
- Market research
- Branding & identity
- Technology strategy
- Logo & iconography
- User interface design
- User experience
- Proximity play
- Mobile application
- Cross platform web app
- Geolocation technology
- Android & iOS apps
- Mobile product launch
SOLUTION
In app geolocation has notifications of pop up stores popping up for fashion lovers. Shoppers walking within a few blocks or working in an office tower can set their proximity radius to receive a message if their preferred haute couture brands have popped up a shop
The 9th letter of the greek alphabet is iota and is defined as an extremely small amount; iota spelled backwards is à toi in French which means 'to you'. The app by its very name provides a 'little' hint 'to you' for the secret sample sales for your preferred luxury brands.
While the market leaders are always moving, the top five high fashion houses of France and Italy, currently Gucci, Dior, Louis Vuitton, Chanel and Hermès, capture 56% of the affluent consumers attention online.
Case StudyMini
With a simple set of VR goggles and mobile app programming ingenuity and expertise, the driving of the Mini Cooper became a virtual reality.
Case StudyCASP
With an outdated system a digital rebranding and new website was needed to reach out to people suffering within communities across Canada.
Case StudyAlternatives Journal
Alternatives Journal is Canada's Environmental Voice. With the popular publication providing independent and informed journalism on the environment since 1971.
Case StudyTown of Caledon
An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.