SITUATION
Election Campaign Community Engagement
An upcoming election needed to increase voter turnout. A compelling campaign was needed to deliver the voting message across the region to increase community engagement.
SERVICES
- Branding and identity visuals
- Digital brand strategy
- Communications planning
- Community engagement strategy
- Social media strategy
- Fan engagement
- Public relations
- Digital design
- Digital product design
- Website microsite design
- Content management system
- User experience testing
- Social media support
SOLUTION
The town was painted yellow and blue with outdoor signage and way-finding. The campaign was in four languages; English, French, Italian and Punjabi. Promotional t-shirts, cups, hats were produced along with social media and digital driving campaign engagement.
SUCCESS
A digital platform connects clinicians and patients while delivering the gynaecology technology to modernize care and improve the lives of women suffering with pelvic floor disorders.
COLLABORATIONS
Case StudyUniversity of Toronto
Platform recommendations, technology roadmapping, and user interface design concepts were provided with further strategic consultations and guidance for implementation.
Case StudyMinds Connected
Minds Connected is an online network connecting community members to evidence-informed interventions, key resources, and a community of local professionals working to improve mental health.
Case StudyCanada Games
Competing for a hosting games location in Ontario, Waterloo Region needed to be positioned as a leader in technology with a strong connected community.
Case StudyDavid Edgar
With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.