SITUATION


A Mobile App Designed for Your Lifestyle

 

Credit card loyalty programs can be confusing and with the amount of products available in the marketplace, it is a highly competitive space in financial services. In a crowded market, there are an infinite number of cards available with point systems which are difficult for consumers to understand.

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SERVICES

  • Marketing strategy
  • Branding & identity
  • Design thinking
  • Logo design
  • Digital design
  • Technology strategy
  • User interface design
  • User experience design
  • Digital prototype
  • Mobile app design
Scotiabank

SOLUTION


Challenged to find a way to educate consumers of card benefits, a mobile app is designed to understand your lifestyle. Within a few fun taps, a card is recommended with the perks and points for the life you love to live.

Scotiabank computer

SUCCESS


Do you love movies and popcorn? Or shopping for your favourite styles with the brands you love? Do you love to travel? Or do you live a staycation kind of life. Do you love sports? Or are you a lover of the arts? Live your LifeStyle and find a card designed for you

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Scotiabank Lady buying

COLLABORATIONS
 

  • Case Study
    OFPA

    With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.

  • Case Study
    CASP

    With an outdated system a digital rebranding and new website was needed to reach out to people suffering within communities across Canada.

  • Case Study
    Mandy Bujold

    She represented Canada in the 2016 Summer Olympics in Rio, Brazil, as a As a female athlete, there was a need to help bring awareness of her fight to reach the top of the podium.

  • Case Study
    Dufferin County

    Located south of Georgian Bay and on the fringe of the Greater Toronto Area within Ontario, Dufferin County is home to 60,000 residents living in and around the City of Orangeville and its surrounding region.