SITUATION
120 Over 80 Education Program
An education program was designed and needed a name, branding, visual identity and a creative campaign, to educate community members on measurable ways to improve their health and fitness.
SERVICES
- Marketing strategy
- Digital media strategy
- Design thinking sessions
- Branding & identity visuals
- Logo design
- Digital campaign creation
- Acquisition campaign
- Data management
- Campaign microsite
- Responsive website design
- Content management system (CMS)
- Drupal CMS development
- Electronic mass mailing
- Direct mail campaign
- Website hosting
- Campaign creation
SOLUTION
Created the branding, visual identity, and campaign creative for YMCA's "Know Your Numbers" initiative, helping educate community members on important health and wellness metrics through an engaging public awareness campaign.
SUCCESS
The campaign encouraged community members to“Know Your Numbers”, and provided education on everything from blood pressure and healthy heart rates, to how to read the numbers on nutrition labels, how much fat content or sugars are in certain foods, and the right body mass index (BMI) for you.
COLLABORATIONS
Case StudyJust Keep Livin
Digital Brand Launch of the Lifestyle Clothing Designed by Matthew McConaughey
Case StudyAlternatives Journal
Alternatives Journal is Canada's Environmental Voice. With the popular publication providing independent and informed journalism on the environment since 1971.
Case StudyCoalition Basketball Network
Coalition Basketball Network has quickly become Canada’s fastest-growing youth basketball league, driven by a comprehensive rebrand and a focused, high-impact marketing strategy.