SITUATION
A Movement to Modernize Retirement Services
Located in Uptown Waterloo, Ontario, Luther Village on the Park is a vibrant and welcoming retirement community where residents acquire lifestyle options and opportunities and experience exceptional service in a caring and nurturing environment.
MODERNIZING RETIREMENT SERVICES
SERVICES
- Marketing strategy
- Stakeholder engagement
- Design thinking sessions
- Website design
- Interactive maps
- News management
- Mobile designs
- User guide
SOLUTION
With a unique design thinking process, a needs analysis is conducted across the entire retirement community. We worked together with staff from Luther Village’s marketing committee and support services to create a digital media presence designed to deliver improved services to the public.
SUCCESS
The new digital presence will lead to a significant increase in online support, reduced staff workload, and overall optimization by streamlining access to information and lifestyle services for members of this community and the public.
COLLABORATIONS
Case StudyAlternatives Journal
Alternatives Journal is Canada's Environmental Voice. With the popular publication providing independent and informed journalism on the environment since 1971.
Case StudyCIGI
Founded in 2001, the Centre for International Governance Innovation is an international governance think-tank located in Waterloo, Ontario.
Case StudyPEO
With over 83,000 members and 36 chapters, Professional Engineers Ontario is a statutory licensing organization founded in 1822 to regulate the practice of professional engineering in the province of Ontario.