SITUATION
Fighting For a Future Free of Hunger
Central West Region in Ontario has a high hunger rate - not including the daily basic necessities that many children in the region do not receive. A fundraising campaign was created to raise funds that would assist with providing children breakfast to begin their day.
SERVICES
- Brand strategy
- Design thinking sessions
- Campaign creation
- Identity design
- Campaign execution
- Print marketing collateral
- Communications planning
- Stakeholder engagement
SOLUTION
A branding strategy and identity design took place in order to correctly create a compelling campaign. Banners, along with printable campaign pieces, were created in order to fully support this initiative across the many regions it targeted.
SUCCESS
Live Free partnered with YMCA, Nutrition for Learning, Food & Friends, Breakfast for Kids and Halton Food for Thought in order to increase nutrition program donations across Ontario.
COLLABORATIONS
Case StudyTVO Ping Pong
The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold.
Case StudyUniversity of Toronto
Platform recommendations, technology roadmapping, and user interface design concepts were provided with further strategic consultations and guidance for implementation.
Case StudyCMRAO
The Condominium Management Regulatory Authority of Ontario needs to improve online experiences for key stakeholders.
Case StudyHuron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.