SITUATION


Fighting For a Future Free of Hunger

Central West Region in Ontario has a high hunger rate - not including the daily basic necessities that many children in the region do not receive. A fundraising campaign was created to raise funds that would assist with providing children breakfast to begin their day.

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SERVICES

  • Brand strategy
  • Design thinking sessions
  • Campaign creation
  • Identity design
  • Campaign execution
  • Print marketing collateral
  • Communications planning
  • Stakeholder engagement
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SOLUTION


A branding strategy and identity design took place in order to correctly create a compelling campaign. Banners, along with printable campaign pieces, were created in order to fully support this initiative across the many regions it targeted.

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SUCCESS


Live Free partnered with YMCA, Nutrition for Learning, Food & Friends, Breakfast for Kids and Halton Food for Thought in order to increase nutrition program donations across Ontario.

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COLLABORATIONS
 

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    Ivanhoe Cambridge

    One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop.

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    University of Toronto

    Platform recommendations, technology roadmapping, and user interface design concepts were provided with further strategic consultations and guidance for implementation.

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    OFPA

    With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.

  • Case Study
    Coach Them

    Coach Them makes it faster for coaches to create practice plans and drills. The platform was evolving to focus on introducing new future features and benefits for players and coaches.