Situation


The 50th Anniversary of the Cuban Missile Crisis

 

Founded in 2007, the Balsillie School of International Affairs is an advanced research centre located in the Centre for International Governance Innovation. A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.

The Armageddon Letters
Cutout Image with Video

Services

  • Marketing strategy
  • Technology strategy
  • Transmedia communications
  • Requirements analysis
  • User interface design
  • Website development
  • Content management system
  • Drupal development
  • CMS implementation
  • Social media support
  • Social media launch planning
heads2

Success


With worldwide publicity and attention, The Armageddon Letters featured a virtual John F. Kennedy, Khrushchev and Castro, blogging in “real time” to create a reenactment of the Cuban Missile Crisis.

 

balsillie-mockup2

Solution


A transmedia project, animated videos, books, podcasts, blogging, short films, and storytelling in comic book strip style share the story of the historical moments of the events leading up to the day in October 1963, when human civilization came close to being destroyed.

 

Balsillie School of Inter-national
Cutout Image with Video
balsillie

COLLABORATIONS
 

  • Case Study
    Toronto Police

    The public demands on the Toronto Police Service have been increasing. The population has been growing and innovative ways to keep the city safe and the crime rates low are in review.

  • Case Study
    Alternatives Journal

    Alternatives Journal is Canada's Environmental Voice. With the popular publication providing independent and informed journalism on the environment since 1971.

  • Case Study
    David Edgar

    With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.

  • Case Study
    Alarmforce

    Mad Hatter was enlisted to help AlarmForce improve its home surveillance systems, a mobile application needs to be designed and developed for secure monitoring.