SITUATION
The 50th Anniversary of the Cuban Missile Crisis
Founded in 2007, the Balsillie School of International Affairs is an advanced research centre located in the Centre for International Governance Innovation. A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.

SERVICES
- Marketing strategy
- Technology strategy
- Transmedia communications
- Requirements analysis
- User interface design
- Website development
- Content management system
- Drupal development
- CMS implementation
- Social media support
- Social media launch planning
SUCCESS
With worldwide publicity and attention, The Armageddon Letters featured a virtual John F. Kennedy, Khrushchev and Castro, blogging in “real time” to create a reenactment of the Cuban Missile Crisis.
SOLUTION
A transmedia project, animated videos, books, podcasts, blogging, short films, and storytelling in comic book strip style share the story of the historical moments of the events leading up to the day in October 1963, when human civilization came close to being destroyed.

COLLABORATIONS
- Case Study
Africa Portal
The Africa Portal is an online resource that seeks to broaden the availability, accessibility, and use of policy research on issues critical to the future of Africa.
- Case Study
Canada Games
Competing for a hosting games location in Ontario, Waterloo Region needed to be positioned as a leader in technology with a strong connected community.
- Case Study
Minds Connected
Minds Connected is an online network connecting community members to evidence-informed interventions, key resources, and a community of local professionals working to improve mental health.
- Case Study
York University
York University, one of Canada's largest universities and a premier education and public research campus located in the heart of Toronto.