Have you ever thought you saw something that is supposed to be still, move? Cinemagraphs are an emerging trend in digital art. Unique, custom, cool, intriguing and entertaining - the new wave of art is inspiring and attractive in workplaces and homes.
A cinemagraph is can best be described as a still image, with minor and / or subtle movement. These are created in a way that a selected part of a picture is, moving. Due to how the photograph is taken or segment is recorded, repetitive / continued motion appears to allow for photos to be brought to life - in a sense, the image is able to express itself.
The term was introduced in 2011 by two men who attempted to add animations to news and imagery. Essentially, a cinemagraph is 'seamless loop of frames' that operates off of a battery and hung in a frame on the wall to add ambiance to a room.
Cinemagraphs are a combination of picture, video and still imagery. The image appears to come to life over a short and subtle period of time. The slight animation that occurs appeals to the viewers eye and captures them to come closer or continue to take in the image over a period of time.
Click here to see how Stuart Weitzman used cinemgraphs in an Instagram ad campaign to draw attention to footwear.
View Klio's entire collection of expressive art here.