SITUATION
A Movement to Modernize Police Services
The public demands on the Toronto Police Service have been increasing. The population has been growing and innovative ways to keep the city safe and the crime rates low are in review.
SERVICES
- Marketing strategy
- Technology roadmapping
- Communications planning
- Stakeholder engagement
- Design thinking sessions
- Website design
- Django CMS platform
- Content management system
- Content creation
- Content publishing
- Public services support
- Online crime reporting
- Interactive mapping
- Social media integrations
- Social media campaign
- System documentation
- Training & User guide
SOLUTION
The Chief of Police and command team have been tasked with modernizing the service. Among the top priorities is the redesign of the primary organizational website serving the public and its corresponding digital media.
Toronto Police Service receives over a million and a half calls each year alone. The police service needed to minimize the number of emergency calls, by directing a high volume of calls to the appropriate digital channels for online reporting. The Awareness campaign “Make the Right Call” was created to educate community members on the use of emergency numbers versus non-emergency numbers, how to report a crime online, and in what situation a call should be directed to city services rather than the police.
SUCCESS
Within a unique design thinking process, a needs analysis is conducted with engagement of police service members across the entire organization. Command services, police officers, and support services teams work together to create a digital media presence designed to deliver improved service to the public.
COLLABORATIONS
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Case StudyOFPA
With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.