SITUATION
Bringing the Region Together to Create A Smart City
The Region of Waterloo required a campaign and social media strategy to create a digital engagement movement for the Smart Cities Challenge presented by the Federal Government.
A Little Hint to You
SERVICES
- Stakeholder Engagement
- Market research
- Content creation & curation
- Social media messaging
- Event management support
- Event activation & promotion
- Social media management
- Social media monitoring
- Social media data analytics
- Campaign reporting
- Campaign execution
SOLUTION
A targeted content creation strategy for key messages was paired with curated storytelling to spark a grassroots movement. Through a strategic blend of social media engagement and on-the-ground event activations, the campaign energized the community, built momentum, and drove widespread awareness around the challenge goal.
SUCCESS
A dynamic social media showcase spotlighting regional tech talent and community-driven innovation led to a coveted finalist position in the $50 million Smart Cities Challenge.
COLLABORATIONS
Case StudyDavid Edgar
With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.
Case StudyScotiabank
Challenged to find a way to educate consumers of card benefits, a mobile app is designed to understand your lifestyle.
Case StudyAlarmforce
Mad Hatter was enlisted to help AlarmForce improve its home surveillance systems, a mobile application needs to be designed and developed for secure monitoring.
Case StudyChristie Digital
Christie Microtiles has the ability to stack the blocks in custom shapes and patterns to create arrays of artistic digital screens.