SITUATION


Digital Spring Fling for Shoppers

 

Ivanhoé Cambridge is a world-class real estate investment, development, asset management, leasing and operations company with assets over $40 billion all over the world.

Cutout Image with Video

SERVICES

  • Mobile strategy
  • Public relations
  • Promotions
  • Gamification
  • Mobile app logo & identity
  • Mobile app iconography
  • Mobile user interface design
  • Mobile app development
  • Mobile product launch
Cambridge Ivanhoe Person Image

SOLUTION


One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop. Strip malls and street level plazas were taking market share, and the management was looking for new ways to engage shoppers.

Mad Hatter Technology created a mobile application to entice shoppers to visit the mall. A flip book was created, featuring all of the latest fashions for the season, to encourage shoppers to sign up and play.

Cambridge Ivanhoe mobile Phones

SUCCESS


A scavenger hunt was set up where consumers could visit participating retailers and use the app to recieve a letter. Once consumers had the letters to build the phrase they were entered to win a variety of prizes.

Cutout Image with Video
Cambridge Ivanhoe Pic 2

COLLABORATIONS
 

  • Case Study
    Just Keep Livin

    Digital Brand Launch of the Lifestyle Clothing Designed by Matthew McConaughey

  • Case Study
    Balsillie School of International Affairs

    A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.

  • Case Study
    CASP

    With an outdated system a digital rebranding and new website was needed to reach out to people suffering within communities across Canada.

  • Case Study
    TVO Ping Pong

    The TVO studio was looking for innovative ways to promote the critically acclaimed documentary film, Never Too Old for Gold.