SITUATION
Promote Partnerships Among Community Organizations
The Region of Waterloo has the fifth largest young urban population in Canada and was selected by the Ministry of Public Safety & Security to pilot a National Crime Prevention Program.
SERVICES
- Branding strategy
- Campaign creation
- Content management system
- Program Naming
- Brand Identity
- Logo development
- Media design
- Stakeholder engagement
- Website design
- Campaign print materials
SOLUTION
The inREACH program assisted youth between the ages of 13–24 and provided support in mental health, substance use, education, employment, and family support. Interventions at a neighbourhood level also included mentorship programs and recreation supports as alternatives for youth-at-risk of gang involvement.
SUCCESS
Within three months, with stakeholder engagement, the brand was created, the website and social media were launched, and the Lead Your Life campaign hit the streets with widespread acclaim from all partners.
COLLABORATIONS
Case StudyScotiabank
Challenged to find a way to educate consumers of card benefits, a mobile app is designed to understand your lifestyle.
Case StudyHuron University
Huron University College was established in 1863 as the founding college of The University of Western Ontario. The institution was in need of a rebrand of its own kind.
Case StudyIvanhoe Cambridge
One of Ivanhoé’s primary shopping centres in North Waterloo was looking for new and innovative ways to bring consumers into the mall to shop.