SITUATION
A Jewel in the City
A new traditional and classical luxury condominium is to be built at 28 Dorset St, Waterloo, Ontario. The condominium was looking to have an identity established, with supporting visual design materials, an interactive website, and a strong social media presence. The condominium development was looking to staple itself within the Uptown Waterloo community and its surrounding market.
SERVICES
- Brand strategy
- Marketing strategy
- Stakeholder engagement
- Design thinking
- Logo & visual identity
- Communications planning
- Marketing materials
- Social media marketing
- Outdoor media & advertising
- Website design
- Content Management System
- Content creation & copywriting
- Customer relationship marketing
- Advertising & lead generation
SOLUTION
With classic elegant architecture and luxurious custom designed suites, the boutique upscale condominiums will be nestled in the jewel of the city in uptown Waterloo.
Creating a brand by creative directing the architectural design of a building has been a pinnacle moment and achievement in our work.
SUCCESS
Inspired by the past, and focused on the future, The Isabella Residences brings its timeless Beaux Arts architecture to the thriving community of Uptown Waterloo. The Residences feature an exclusive collection of luxurious suites that is showcased by strong marketing material to bring the physical space to its new found digital presence. The content management solution brings potential buyers along the journey of visual interest, through to the completed final sale.
COLLABORATIONS
Case StudyMinds Connected
Minds Connected is an online network connecting community members to evidence-informed interventions, key resources, and a community of local professionals working to improve mental health.
Case StudyMini
With a simple set of VR goggles and mobile app programming ingenuity and expertise, the driving of the Mini Cooper became a virtual reality.
Case StudyCIGI
Founded in 2001, the Centre for International Governance Innovation is an international governance think-tank located in Waterloo, Ontario.
Case StudyBlue Rover
blueRover monitors and gathers information in any space or workplace. It tracks assets, or monitors devices, with a real-time, infinite and secure data stream to a virtual private cloud on the internet.