MARKETING + TECHNOLOGY
A Marketing & Technology Playbook Powering A Brand Transformation
Coalition Basketball Network has quickly become Canada’s fastest-growing collection of youth basketball leagues, supported by a comprehensive rebrand and a high-impact digital media marketing & technology strategy.
SERVICES
- Marketing Strategy
- Social Media Management
- Communications Planning
- Rebranding
- Unique League Portfolios
- CMS Management
- Content Creation
- Mass Mailing
- Social Media Integrations
- Social Media Campaign
- App Design
- App Integration & Launch
STRATEGY
Coalition Network leadership set out to modernize and elevate the organization. Among the top priorities was a full network rebrand, including the creation of a portfolio of individual league brand identities, alongside a comprehensive marketing and social media strategy transforming league promotion and communications.
Prioritizing scaling the league and increasing participation, a media production and content strategy fuelled key growth across social media channels. A focused outreach communications plan was developed to expand awareness, drive engagement, and transform how the league attracts participants and interacts within the community.
SUCCESS
Through a collaborative and strategic process, a comprehensive needs analysis was conducted with stakeholders across Coalition Network. League leadership, organizers, and partners worked together to shape a unified brand and marketing approach designed to strengthen engagement and drive growth across all levels of the organization.
COLLABORATIONS
Case StudyOFPA
With membership declining the association needed to reestablish its place within industry. A revitalization of the branding was needed to reposition the association as a thought leader and industry partner.
Case StudyCoalition Basketball Network
Coalition Basketball Network has quickly become Canada’s fastest-growing youth basketball league, driven by a comprehensive rebrand and a focused, high-impact marketing strategy.
Case StudyYork University
York University, one of Canada's largest universities and a premier education and public research campus located in the heart of Toronto.
