Situation


Bud Phone Mobile Apps Allows Canadians to Call Home For Free


Working with Budweiser, creative agency Grip Limited, and the telco technology providers Fibernetics, Mad Hatter Technology designed the user interface and mobile application for the famously free Bud Phone.

Call Home For Free
Cutout Image with Video

Services

  • Mobile strategy
  • Public relations
  • Promotions
  • Gamification
  • Mobile strategy
  • Mobile app logo & identity
  • Mobile app iconography
  • Mobile user interface design
  • Wireframe development
  • Mobile app development
  • Mobile product launch
Budweiser Phones

Solution


Budweiser wanted to create an innovative, technology based campaign aimed at young Canadians. Market research indicates these younger consumers value mobility, affordability and they have a strong desire for free, internet based communications access.

Budweiser Stock

The app allows for voice over IP calls on the go, on the mobile, anytime - for free. Call home Canada!

Budwiser
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Budweiser Stock

Canadians can call home for free, while sipping espresso at a café in Paris, backpacking through Europe or skiing on the west coast of British Columbia

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