SITUATION
Bud Phone Mobile Apps Allows Canadians to Call Home For Free
Working with Budweiser, creative agency Grip Limited, and the telco technology providers Fibernetics, Mad Hatter Technology designed the user interface and mobile application for the famously free Bud Phone.
Services
- Mobile strategy
- Public relations
- Promotions
- Gamification
- Mobile strategy
- Mobile app logo & identity
- Mobile app iconography
- Mobile user interface design
- Wireframe development
- Mobile app development
- Mobile product launch
SOLUTION
Budweiser wanted to create an innovative, technology-based campaign aimed at young Canadians. Market research indicates these younger consumers value mobility, affordability and they have a strong desire for free, internet-based communications access.
The app allows for voice over IP calls on the go, on the mobile, anytime - for free. Call home Canada!
Canadians can call home for free, while sipping espresso at a café in Paris, backpacking through Europe or skiing on the west coast of British Columbia
SUCCESS
The Bud Phone app delivers a seamless voice over IP experience that aligns with Budweiser’s goal to offer free, mobile-friendly communication for Canadians.
COLLABORATIONS
Case StudyCIGI
Founded in 2001, the Centre for International Governance Innovation is an international governance think-tank located in Waterloo, Ontario.
Case StudyDavid Edgar
With the city in a rally for the Canada Games, and an injury sidelining David at home, the star and the community were together again for some grassroots moments.
Case StudyCMRAO
The Condominium Management Regulatory Authority of Ontario needs to improve online experiences for key stakeholders.
Case StudyBalsillie School of International Affairs
A project of critical importance in The Cuban Missle Crisis needed a creative digital media team to deliver the historical moments of this world changing event to the internet.