SITUATION
Bud Phone Mobile Apps Allows Canadians to Call Home For Free
Working with Budweiser, creative agency Grip Limited, and the telco technology providers Fibernetics, Mad Hatter Technology designed the user interface and mobile application for the famously free Bud Phone.

Services
- Mobile strategy
- Public relations
- Promotions
- Gamification
- Mobile strategy
- Mobile app logo & identity
- Mobile app iconography
- Mobile user interface design
- Wireframe development
- Mobile app development
- Mobile product launch
SOLUTION
Budweiser wanted to create an innovative, technology based campaign aimed at young Canadians. Market research indicates these younger consumers value mobility, affordability and they have a strong desire for free, internet based communications access.
The app allows for voice over IP calls on the go, on the mobile, anytime - for free. Call home Canada!
Canadians can call home for free, while sipping espresso at a café in Paris, backpacking through Europe or skiing on the west coast of British Columbia
COLLABORATIONS
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University of Toronto
Platform recommendations, technology roadmapping, and user interface design concepts were provided with further strategic consultations and guidance for implementation.
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Magazines Canada
The Magazines Canada system is a multilingual responsive website with easy to find information, and a private members only area.
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Alternatives Journal
Alternatives Journal is Canada's Environmental Voice. With the popular publication providing independent and informed journalism on the environment since 1971.
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Mandy Bujold
She represented Canada in the 2016 Summer Olympics in Rio, Brazil, as a As a female athlete, there was a need to help bring awareness of her fight to reach the top of the podium.