Snapchat Stories, Vine Videos and YouTube was the eighth part of our Social Media Madness Series. We explored each platform in depth - from an initial overview of the platform to the different ways brands have approached it to advertise.
Users are able to customize their profile page as well as follow brands, celebs and friends.
What is Vine?
Creative Case Studies
Used along with the brand's Twitter marketing strategy, Lowe's created the #fixinsix Vine video demonstrating a variety of DIY of tasks for their audience.
A Mad Hatter favourite, Oreo came up with #snackhacks to show different ways to indulge in their cookies. #snackhacks show ways to consume their product one wouldn’t have thought of before. Showing an audience different ways they can use a product other than how it was intended for is crafty.
Brands committed to vine are able to capture the millennial market that appreciates and expects video content, as almost all marketing is interactive or involves video.
Another Mad Hatter fave, GE creatively displays different science projects on their Vine account, giving video visuals to how things work in science. By showing the audience how to do something, how something is made or views from behind the scenes is a great way to excite and engage the audience.
The Toronto Raptor's have great branding across all social outlets. The brand has a massive Vine following and posts clips daily. The fans love to view the loops of highlights from a game, their fan base as well as their athletes.
As creative and original as the information they offer, Mashable has gained over 75 thousand followers over one year by maintaining a consistent presence and posting every other day. The brand engages followers by hosting challenges and offering entertaining information.
Nicholas is a 27 year old social media personality best known for his creative vines. Nicholas had gained over 4 million followers in less than two years and has the most viewed vines in history.
Vine star with almost 8 million followers whose goal is to be the biggest entertainer in the world. He makes thousands of dollars for loaning his audience to brands and companies and has even received a small role in Law & Order. His audience consists of mostly young girls and his vines are a mix of comedy and memes.
Brittany is a 29 year old American internet personality who Time Magazine has referred to as one of the most influential people on the internet. She was was nominated for Viner teen choice award and has worked with Wendy's, Trident and Reebok to name a few.
Suited for today's audience (which has short attention span), Vine forces businesses to come up with creative ways to display products and services.
1 billion+ vine loops played daily
70% of users in the millennial market
weekends most popular time
owned by Twitter
5 vines tweeted each second
Learn the Lingo
vine - short six second video
viner - someone who regularly uses the platform
on fleek - when something is on point or perfect
squad - regular group of friends
yaaaaaas - same as yes but enthusiastic
activity tab - shows interactions and likes, Vine has options to leave likes and comments (like Instagram)
#sp - sponsored post, used to audience knows it was paid for
Advertising on Vine consists of short six second video clip to upload and share on certain social media sites, where brands can as users to share the content as well.
Vine doesn't have a partner program and does not share ad revenue with viners, nor does Vine sell advertising for creators like other platforms.
Viners earn cash by selling brands access to their audience, some viners have tens of millions of followers
Platform for creativity and has turned users into stars, or brands pay top dollar for revine or shout outs (ie: millions of followers = 5k)
Able to add music
can browse (top pics, popular now or categories)
can’t take video from phone and load it at another time - Vine is in the moment
Challenge is to do something unique that audience will want to share
Favourite among musicians, brands and avid social media users
Vine logo attached to the v same way a vine would wrap around a tree, if you turn logo upside down a six appears (max time for video)