In its constant quest to take technology to the next level, Google’s most recent service, the Knowledge Graph, is designed to enhance the user’s search experience even more. According to Google, it’s “a “graph”—that understands real-world entities and their relationships to one another: things, not strings.”
The Knowledge Graph is further proof that robust front-end content and solid back-end web design go hand-in-hand when it comes to having your online presence picked up by Google’s search engines.
For example, embedding a beautiful photo is just as important as including an “alt=” tag to describe it. That way, when Google’s search crawlers scan ‘more than 500 million objects, as well as more than 3.5 billion facts about and relationships between different objects,’ you’ve got your content covered on every level.
We kept all of these factors and more in mind when creating our Start Your Engines event, because we know that it takes more than a few descriptive keywords to get noticed online.
What have you and your business been doing to get noticed online? Share your thoughts, questions and ideas with us on our Twitter, Facebook and LinkedIn pages!
This video gives a brief synopsis of how it works: