Importance of Hashtags & Geolocations

June 12, 2017 -
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  • hashtags
  • geolocations
  • importance of tagging content
  • increase search

hashtags and geolocations

Ever click on a hashtag and get taken to a collection of images using the same hashtag? What about clicking on a geolocation and seeing the collection of images taken at the same place? If you have, you are well aware of the significance of attaching hashtags or geolocations onto pictures you post.

Include a hashtag or two on images and captions in order to reach a wider audience. 

Aside from logging into personal accounts and sharing updates with friends and family, most social media platforms are also search engines, meaning you can select the search option and type a word out and search all content that has been listed and attached to that word, with a hashtag (if you don't believe me - try it out right now on your favorite platform). 



A hashtag is defined as a 'metadata' tag, and when used in a caption, status, blog or image it allows the content to become part of a collection of items that have used the same hashtag. 



Geolocation is defined as identifying or estimating the geographic coordinates of an object, in relation to positioning. 

Hashtags and geolocations are helpful to be found, or to find specific information while online. 


People search for businesses, inspiration & ideas, relevant content and even how to dress appropriately (I've checked an establishments geolocation collection in order to see what others have worn to events) on social media outlets. 

Clickable hashtags and geolocations allow for your content to join a massive collection of content, therefore your company and content will appear to a larger audience. 

Sociology studies immersed Nicole in the study of human social relationships and institutions.   An understanding of how human action and consciousness shape our surrounding social and cultural structures has provided unique insights into the digital media space.  There has been a paradigm shift in technology and its impact on society, as the use of digital engagement and technology use has transformed this landscape.  Nicole has taken a keen interest in understanding digital engagement and social media, and in particular, the impact of this digital ecosystem for clients, customers, consumers, partners, and key stakeholders. After graduating from Conestoga College with an Office Administration diploma, Nicole decided to further her postsecondary education in Sociology at York University.  Marketing work experience, followed in client services, supporting promotional initiatives and creative campaigns for Nissan, Infiniti and Expedia. Nicole Reilly is as energetic as she is efficient, and has a passion for people. As a 'shindig specialist' Nicole enjoys good company, conversation and food.  During her downtime she likes to read and write or get creative in the kitchen.
Written on June 12, 2017 by
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