Emoji Expression & Engagement
Ever hosted a conversation that only involved emojis? I have and it can be quite humorous. Emojis are a way to communicate with others without text, a way to express ourselves (what we are doing, how we are feeling or what we are thinking) and they have grown to become quite popular - there is a movie about them…
Supporting the Blue Jays with Social Media
Canadians across the country are cheering on the home team tonight as the Toronto Blue Jays face the Orioles in tonight's World Series Wold Card game. And while sports marketing has always helped gather support, the utilization of social media is a game changer. For tonight's game, we've got you covered on how you can support the…
6 Ways to Surprise and Delight your clients
We love powerful marketing campaigns that allow brands to build better connections with consumers. Surprise and delight campaigns are just that, an opportunity to build brand loyalty with some unexpected rewards. After watching Air Canada’s recent surprise and delight video where passengers were treated to a free weekend in Toronto. This…
Snapchat Spectacles
When's the last time you heard someone say "Snapchat that" or "What is your Snapchat?". Most times Snapchat users request an account users 'Snap' name, or call the content shared 'snaps'. Though Snapchat has been referred to as 'Snap' for a long time, the company recently renamed themselves to 'Snap Inc' as opposed to Snapchat.…
The New Yorker's Augmented Reality & Mobile App Completely Transforms Magazine Advertising
"This augmented-reality experience—both the covers and the ads—represents innovation, creativity, and next-level storytelling—longtime hallmarks of The New Yorker." - Lisa Hughes, publisher and chief revenue officer of The New Yorker Completely transforming print media and advertising, the New Yorker's Innovators Issue combines…
Streaming on Spotify
Due to the variety of music streaming apps available, people are less likely to purchase music (off of iTunes, in stores and online). Youtube and other streaming / download services have been around for quite some time, but with data consumption and advertisements, it is sometimes not ideal to stream from such sites. Founded in…
‘Stencil’ , first custom stencil app for digital drawing
A growing number of promising apps are popping up on the design world, some of which deserves a mention. Stencil, a tool from a company that goes by Morpholio is taking tracing images and digital stenciling to another level. ‘Stencil’ is a customizable stencil that allows the user to trace and customize their digital creations.…
YouTube channels Strombo's Musical Roots
The Dog Days are Over Do you remember watching music videos on TV? I recently wrote about the Top Twitter Tunes Of Summer 16, and included our teams favourite tunes. While we were chatting about music, we took a walk down memory lane and were reminded of the days when you would have to turn on the TV to see the latest music videos and…
Snowden Secrets
Snowden was released this past weekend and what better way to spend a Saturday afternoon, than to take in the movie about the man who created all kinds of conversation across the globe when he leaked private NSA information in 2013. A touchy and technical topic, Edward Snowden leaked classified information from the NSA…
The Social Impact of Virtual Reality
There is this myth that virtual reality is going to be a solo experience. That couldn't be further from the truth. From Facebook to TOMS to LiveLike, designers and developers are looking to put social at the core of virtual reality. Facebook Since Facebook acquired Oculus Rift in 2014, the development teams at Facebook have…
Tech Talks Small Biz #geekweekWr
Yesterday evening, Kitchener City Hall was full of small business owners and local tech companies who joined together to create conversation surrounding the importance of digital engagement. Trends, tips and an assortment of other topics were discussed, and the evening ended with a Q&A and one-on-one Meet the Expert with panel experts and…
Snapchat is NYFW’s hottest trend
If you are a fashionista and keeping up with the New York Fashion Week (NYFW) buzz, you might have noticed a new trend that has little to do with garments and more to do with garnering attention on Snapchat. The popular mobile app seems to be in high demand this season, as the go-to social messaging app for fashion designers, and we totally…
Our Favourite Five iOS 10's Improvements
Apple's long awaited iOS 10 is now available for the majority of iPhone/iPad/iPod users. As with every new operating system, it comes with a whole host of bells, wishes, and changes. We've assembled our five favourite features of this newest update below!1. Siri gets a makeover!Siri gets a well-needed makeover! With…
Cool Klio Cinemagraphs
Have you ever thought you saw something that is supposed to be still, move? Cinemagraphs are an emerging trend in digital art. Unique, custom, cool, intriguing and entertaining - the new wave of art is inspiring and attractive in workplaces and homes. Get out GIF, there's a new illusion in town. A…
Subway's New Logo Has a "Fresh" Spin on an Old Favourite
After fifteen years, Subway is getting a new logo. In order to aggressively compete in the food services industry, the restaurant is in the process of rebranding itself and refreshing its image. The restaurant was established in Connecticut in 1965 by a 17 year old boy, Fred DeLuca. Originally, his intent was to run the restaurant in order to pay…
Your Own Fairy Godmother: Disney's Customization of Experience
Just under 150,000 individual people visit one of the four Disney World parks every day. That's one quarter of the population of Vancouver, British Columbia or the entire population of Oshawa. Even with these massive groups of people, Disney sets the bar high for customization of experience through it's two intertwined technologies: the Magic Band…
Top Twitter Tunes of Summer 16
Summer Sixteen may be officially over, but you wouldn’t know it by the gorgeous weather outside. With temperatures still in the 30s, it might still feel like summer as you start a new school year or are back at work after the long weekend. Good news - it can still sound like summer too! Twitter recently revealed new data that shows which…
Tech Trends - September 2016
Though summer isn't officially over until September 21st, it tends to feel like fall for many of us. Students are back to school, summer shorts are stored away and Halloween decorations are already on store shelves. Labour Day weekend was as long as it was lovely, but as we fall into fall, leaves begin to change…
iPhone Camera Features That Every Photographer Uses
Nowadays, we are increasingly being bombarded by new technology and features. Sometimes so much we just can’t keep up with it and end up not using devices to their full potential. As soon as we are a little familiar with a device, there is a new one around the corner. Most of us don’t think twice and ended up upgrading within the first year.…
Cineplex #WeatherOrNot
Movies and popcorn are a match made in heaven. So it should come as no surprise that the team at Cineplex Entertainment has come up with an innovative promotion that is centered around a popcorn bag full of surprises. Cineplex Entertainment set up the oversized popcorn bag in “Lightning Alley” in Windsor, Ontario, which is known to get…