W(y)ahoo Verizon!

Do you Yahoo? Or should I say, did you, Yahoo? Remember these commercials from the nineties? I do, and it reminds me that all time does is fly.      Today Verizon announced that they finalized a 4.8 billion dollar deal with Yahoo, putting an end rumours and speculations. The large price includes Yahoo's core assets in…

Pokemon Go: Is Augmented Reality The new Marketing Grail?

Launched on July 6, the app is already the No. 1 app in the world — and it isn’t even available in most countries. In less than two weeks, Nintendo's new game app is more popular than both Facebook and Snapchat. Based on this success, Nintendo’s valuation has jumped 90% in this same short time period.     Business owners everywhere…

112 Brilliant Colors in Pantone's Newest Palette

Here's something to be excited about in the creative world. In recent design news, Pantone has announced the release of 112 new colors. According to Pantone, this new palette was created with a big emphasis on new design styles and a societal shift towards the age of digital expression.This new palette was developed through research done by the…

Pokemon Go launches in Canada

There is a new craze that is all the rage, and no, it’s not related to the Kardashians. Pokemon Go, the popular augmented reality mobile game that sends players on a real world journey, just launched in Canada yesterday and it's already making headlines. Related Chatter: Augmented Reality — Pokémon GO is now available in…

Civic Technology - Transforming "Us/Them" to "We"

Community engagement has multiple facets, be it town halls, social media campaigns, or door-to-door consultations. And as cities transition into being Smart Cities, the ways that we engage with citizens are changing to be technology-centered. These citizen engagement technologies are creating a new category of technology: civic technology. Civic…

Fun & Futuristic Transportation

Self-driving cars, hover boards and air cabs are more than possible and some do actually exist. This week I choose to explore different types of futuristic transportation - some that already exists and others are being built into existence.  Sky transportation India is looking to adapt an in the sky transportation system prior to the…

The Rise Of Organic Food In The Digital Era

Quick question: are organic brands able to connect with consumers just because they are healthier? Not sure? Ponder this next: is being healthier enough to create a food movement and a trend that is making history?    Let's take a look at some organic food businesses that understood social media at the very beginning:  …

Spector: A Physical Eyedropper Tool for Designers

Every designer has had moments when they wondered what cool font is being used on that amazing book cover they just saw, or gone through sampling colours. At times, we get to the bottom of the mystery pretty quickly. However, it can be an especially tedious and long process when it comes to fonts.   Just imagine if there was a simple tool…

Police Technology: Hollywood Becomes Reality

  The police force is still a sector of today’s society that has yet to be completely modernized by technology. Everything from making reports to handwritten speeding tickets, it seems that the police force may be lacking in technology in certain fields - up until recently that is. New technology has emerged that is looking to put…

Microsoft Madness in Toronto

Toronto is hosting one of the largest technology conferences that will attract 16,000 visitors and is expected to bring $70 million in additional spending to the city over the course of the week. The Microsoft Worldwide Partner Conference, #WPC2016,  is in town from July 10th to the 14th and is taking place in the downtown core. Most of…

Technology Meets Art: The World that DaVinci Imagined

I spent four days in Paris in June. Between wine pairings and cheese plates, I spent most of my time between the Louvre and the Musee D’Orangerie. The Mona Lisa, Madonna on the Rocks, Nefertiti’s crown jewels, David and Goliath, Monet’s Nymphéas (best known as his Waterlilies series), and a variety of portraits of women by Picasso greeted me every…

Snapchat's Story

Last week Snapchat revealed a new feature called 'Memories'. Though it's not my favourite new feature, and I have yet to use it or see my friends use Memories - it's said to be beneficial to the application as now account users can snap and save images to post at a later date. Previously, Snapchat account users could only share to…

Video Conferencing & Streaming Solutions

The world is getting smaller and smaller every day as new technologies transform the ways that we communicate with each other. Gone are the days of telegrams and town halls as the only methods for community engagement with stakeholders, citizens, and community members. As an advocate for community engagement using technology, video streaming…

Apps for Adventuring in the Outdoors

Many outdoor adventurers have the urge to escape the noise and chaos of the city to enjoy nature. Leaving technology behind is typically part of that escape, however, these apps will give you eight good reasons to bring your phone along for the ride.   Yonder Discover great outdoor adventures in your area with the Yonder App.…

Pet Food And Its Digital Journey

Believe it or not, brands, including pet foods, are using cultural movements to woo and win a new generation of consumers. People long to be part of something bigger than them. There is a lot of emotion surrounding the ones we love, and that emotion naturally extends to our cats and dogs. The question some marketers are…

Waterloo Regional Police Service Show Their Pride

The Waterloo Regional Police Service and more than a million people gathered for Toronto’s 2016 Pride parade. The organization is aimed at spreading awareness on the fight against violence and discrimination targeted towards the LGBTQ+ community. The pride parade plays an important role within the lives of many individuals around the…

Hacking Your City: Open Source Transit Edition

Smart Cities across the globe are utilizing open source applications to bring citizens together as they “hack the city”. This means creating a specialized Hack-A-Thon that focuses on creating open source, smart city centered solutions to city problems. Groups like Code for America are leading the charge in these Hack-Your-City events. One of Code…

Taking Tech Outdoors

Summer is officially here and so far it has been full of warm days which call for adventure. I enjoy spending some spend time outdoors, soaking in the sun and seeing all the different types of activities occurring.   For Canada Day this year, a group of friends and I decided to celebrate Canada by exploring the Bruce…

Mandy Bujold and Her Road to Rio

    Mandy Bujold's is finally going to achieve a lifelong goal of competing in the Olympics this summer in Rio, but it all started at the age of 16 where her first inspiration for boxing began. When moving to Kitchener after spending the most of your childhood in New Brunswick, her brother joined the local…

Messages Hidden in Brand Names

Identity is everything. Branding influences how others see your company and how they recognize and resonate with your brand. Branding can best be defined by the image or resonation that remains in ones mind when associating an item or action with your brand.  Watch this short video below to understand the importance of branding.  It…