Canada's National Environmental Magazine

University of Waterloo was established in 1957 and has just over thirty five thousand students enrolled across six faculties on a campus in North Waterloo, Ontario.

University of Waterloo Alternatives Journal


After forty years of growth, the iconic publication Alternatives Journal needs to rebrand and create a new digital media presence. A bold rebrand is digitally designed into a powerful publishing site.



Architected for mass media, and developed with search engine strategies, online traffic has increased locally, nationally and globally, and monthly sales volume triples with the launch of the new website and content management system.


The Alternatives Journal is now extending its reach beyond Canada’s national leading environmental publication and creating a global presence.

Features & Services

  • CMS system service & support
  • Content management system (CMS)
  • digital rebranding
  • Drupal CMS development
  • marketing strategy
  • responsive website design
  • Stakeholder Engagement
  • Systems design & information architecture
  • Technology Strategy
  • user interface design concepts
  • website hosting
  • Website launch event
  • Website launch promotion