Snap Map

What's your go to messaging application? Why? Do you prefer to communicate via text, voice notes or video messaging?    Snapchat has been one of the most popular messaging platform for the past while, as its capabilities incorporate all competitor abilities - photo, video, audio, text, drawings - that disappear within a time frame.…

Your Next Adventure Could Be an Emoji Away

Emojis have taken over the way that we communicate. It was only two years ago that “Face with Tears of Joy” won Oxford Dictionary’s Word of the Year. Emojis, as descriptions of places, are also incredibly common. We all have emojis that we associate with cities across the globe, be it surfing in Honolulu or the Statue of Liberty in New York. In a…

iPhone Accessories & Attachments

After attending a festivals over the past few weekends I noticed some neat iPhone attachments throughout the crowds. Aside from a screen protector, a phone case (usually pink) and my headphones, I haven't added anything out of the ordinary to my iPhone, allowing for enhancements.    There are a variety of items one can purchase to…

Mobile Madness - The Moby Mart

Technology continues to advance and allow us to live futuristic lifestyles. Everything is automated - cars, cities, homes, machines, phones and now, stores.    Swedish startup 'Wheelys' partnered with Hefei University in China and tech firm Himalafy, in order to produce a mobile shop, which is said to be similar to Amazons ‘…

Managing the Social Media Madness

Social media has revolutionized the way we conduct our business on a daily basis. Every inch of the cyber network has in some way, shape, or form, influenced the way you think and whether or not you realize it is a whole different story. There is overwhelming evidence that shows the effectiveness and downfall of social media, but if you learn…

Importance of Hashtags & Geolocations

Ever click on a hashtag and get taken to a collection of images using the same hashtag? What about clicking on a geolocation and seeing the collection of images taken at the same place? If you have, you are well aware of the significance of attaching hashtags or geolocations onto pictures you post.   Include a hashtag or two on…

2017 Tech & Trails Guide

Enjoying the great outdoors doesn’t mean leaving the tech at home. As an avid hiker and a techie, I spend as much time researching the right tech and apps to bring on my adventures as I spend planning out my trail routes. With this year’s trip an expansive exploration of the East Coast, my list of tech is all about those stars, trails, and making…

Molson x Montreal

Ever walked through Montreal and experienced the old town feeling? With all the historic buildings, cobblestone streets and pleasantness of the people, it would be hard not to.   Montreal will be celebrating its 375th birthday this year, with some help from Molson Coors Canada.    Montréal en Histoires is a not for profit…

Police Officer Protection: From Body Armor to Body Cameras

The job of a police officer is not for everyone, as it is a demanding on and off duty. There is a lot of training you must endure in order to have the skill set to sacrifice your life every time you put on your uniform. There are only small group of people that have what it takes to be a police officer. But even after all your training,…

How Crime Mapping is Making Communities Safer

Crime mapping has become incredibly popular as it is turning into one of many ways to successfully lower crime rates. For police services, crime mapping allows them to become more transparent in regards to the information that is shared to the public. For some communities, this has exponentially improved relations with the police. Initially,…

The Ins and Outs of Community Engagement

It breaks my heart that community engagement is often just a buzzword that tossed around the table, often in the same breath as social media strategy. While community engagement is a huge part of social media strategies, it’s a completely different thing that needs it’s own showcase. What the difference between social media strategies and…

Crime Stoppers - Crime Campaign

Crime Stoppers is an organization that operates separate from the police, and 911. They encourage community members to speak up, and feel comfortable when providing information regarding crime. Crime Stoppers doesn't gather names and personal information from those providing information, which gives a sense of peace and protection.   …

A Different Approach to Advertising

Who would have thought? A campaign directed at youth and focused solely on sugar. Seeing as children are easily influenced and also play a part in what, their parents purchase, this campaign is as surprising as it is serious.    Recently launched by John St. (an advertising agency in Toronto), who is working with Heart &…

Green Thumb Tech for All Levels of Gardeners

Outside of our time as techies, the Mad Hatter Tech team loves to garden. Each of us has our own mini garden in the office and we regularly talk about our plants like they are babies and gardening tips as if they were trade secrets.   As a techie and a gardener, I utilize the best applications and technologies to ensure that my strawberries…

Better Branding - Help is Here

Kids Help Phone is an anonymous non profit organization that provides support to youth who are dealing with questions, conflict and crisis - anytime, from anywhere.   Kids Help Phone was established since 1989, and have since been providing information and support to youth with questions, situations and concerns regarding bullying,…

#HereForYou: Instagram's Viral Campaign for Mental Health Awareness

  On May 8, Instagram launched one of its most viral campaign’s yet: #HereForYou. Working with bloggers, influencers and actors across the globe, Instagram has highlighted key voices of those with complex mental health experiences to remove the stigma. Moreover, it showcases how the platform has helped improved the mental health of their…

Sephora Makes a Statement

According to strategy magazine online, Sephora is the retailer innovator of the year. Using the TIP strategy - Sephora encourages their clients to teach, inspire and play when it comes to beauty.    With over two thousand stores, across 33 countries, Sephora has made its statement in the beauty and skincare world. …

A Well-Streamed Life

With Bloomberg announcing a 24/7 live streamed news service to be hosted on Twitter, my quest for a completely live-streamed life seems to be closer than ever. For the last two years, my household has been completely cable-free (we don’t even have a landline) and I can't see that changing any time soon.     We’re the typical…

Canadian? Eh.

What does it mean to be Canadian? Does it depend on where you were born? Must you be bilingual in English and French? How about a shared love for hockey along with a medium double double? The ability to survive winter? What actually defines, being Canadian? Many are wondering especially as we approach celebrating the nations 150th birthday.…

Fave Music Apps

Majority of my day is spent with headphones streaming music into my ears - while I work, while I travel and also often times when I am at home. With summer ​quickly approaching, moods improve,days get longer and BBQ invites become more frequent - so be sure to have an app or two on your phone for music incase anyone needs an impromptu DJ, or…