Challenge

WRPS has almost 1000 employees providing public services to our region, and the website needs to align with the vision of the executive office, management, key partners and stakeholders. The solution needs to provide immediate mass communications to the general public and the media, while addressing the needs of the individual divisions and branches, which all provide vastly different services.

Fresh Advice

Since there are limited resources internally for website administration, one technology solution can push information to multiple channels. New creative can help position the organization to attract and recruit new talent to the region.

Mad Idea

With so much information to push out daily, social media is integrated to include a push to a Twitter channel, while RSS automates news feeds, and the public relations team has the ability to publish quick ebulletins or newsletters, with the mass mailing solution, all within the same system.

Sweet Success

The team demonstrates tremendous skill in guiding us through the complicated process of setting up our website, by drawing out important information about our vision for our organization, how we want to be perceived by our clients and how to improve our marketing using the internet.
Olaf Heinzel
Media & Public Affairs
Waterloo Regional Police Service