Challenge

The Roberts Group, one of the largest, most respected multi-trade contractors in Ontario, is at a crossroads.  They operate under two brands - The Onsite Group and The Roberts Group, but telling this complex story is challenging when trying to close increasingly larger project work as one team.

Fresh Advice

Let’s conduct research in a branding insights engagement. We’ll gather feedback at all levels of your organization, from executive, and operations, to sales and administration. This internal assessment will be coupled with external customer satisfaction surveys. Let’s hear from both your staff, and your customers and really take a pulse on your brand from the inside out. 

Mad Idea

You need to move to a one-brand model. Let’s find a way to integrate or rename the company under one brand. Your customers and your sales people both suffer from the same brand confusion and the impact of such a change, if properly communicated, will be positive both internally and externally. 

Sweet Success

The engagement allows executives to hear from hundreds of internal staff and external customers and a strategic decision is made. The Robert Group and The Onsite Group is rebranded to Roberts Onsite.