Creative That Feels Human
It's amazing what happens when great ideas and great design collide. Take thehumanproject.us website, with the ambitious goals of connecting people together to talk about the challenges and opportunities we face as a species, and the good sense to frame their project in a clear, clean, and striking way on their homepage. When I first arrove at the site, I was immediately struck by its cleanliness and beauty. And that was even before I started scrolling down!
Celebrate Individuality!
A Kid In A Candy Store
How hard IS it to sell candy to a kid in a candy store? Think of the noise, the choices, the confusion and overwhelming competition. Skittles came up with an inovative idea to invigorate their fans to participate in creating content. They challenged the fans to come up with creative ideas, get their friends involved, spread the word.
Flash R.I.P
Traditionally web designers and their clients had to make a choice: Create rich media Flash interactive / animated sites, or, build their websites for search engine optimization. Because Flash files are self contained, search engines like Google were not able to read the text that they displayed. A beautiful Flash website couldn't compete for listings on Google with a simple black and white page with well-written content.
Colour You Can Count On
Setting your company's colour standards is a small detail with far reaching and potentially expensive implications. It's common for organizations to have communications materials that don't quite match. Where these problems can be apparent is in a trade-show environment, when business cards, brochures, sales sheets, promotional products, multimedia and the booth itself, are all in on top of each other. Colours that seem the same on their own are suddenly obviously different when placed next to one another.