Digital eMotion

The last of Mad Hatter’s Marketing Technology Series, Digital eMotion, looked at new ways to connect with customers through interactive experiences. From turning cars into video game controllers (as shown above) to dancing with Mickey Mouse, we dazzled the audience with awesome, thought provoking, digital possibilities. Alongside the Mad Hatter Technology Inc. team was Research Entrepreneurs Accelerating Prosperity (REAP) representative, Jennifer Janik, who explained the technical side to some of the campaigns showcased in the presentation.

To kick off Digital eMotion, we explored persuasion tactics, specifically ethos, pathos, and logos. After explaining how persuasion can be used in marketing technology campaigns, we briefly touched on a Harvard Medical School finding, which outlined that the more senses we evoke, the more we retain a message.

By leveraging marketing technology, we can:

• Give our customers a ‘feel good’ experience, which will evoke stronger brand loyalty.
• Delight our customers by using the element of surprise.
• Establish our brand as experts who are on the cutting edge of innovation.

“We think in narrative structures. We connect events and emotions and instinctively transform them with sequences that can be easily understood. It’s a uniquely human achievement. We all want to share our stories.” – Marco Tempest

The following Ted talk by Marco Tempest merges the art of storytelling with technology to explain how and why augmented reality and interactive experiences are so powerful in marketing:

The Digital emotion event moved forward with case studies featuring everything from grand scale interactive display set-ups to clever, effective interactive apps. For our complete collection of case studies, please follow this link.

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